Our ever-accelerating and globalized world demands a competent working memory, stress-coping behavior and a clear focus for multitasking. To this end, Anklam Extrakt has launched a green oat extract called cognitaven that delivers heightened cognitive performance. Claudia Pühn, Managing Director, explains which consumer groups in specific regional markets have unique demands in this space. “The world will change,” she says, “but cognitive performance will be needed in the future.”
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