Symrise launches division connecting beauty, gut microbiome & holistic wellness

Symrise has introduced a new Care & Wellness Division to meet the global demand for products under the umbrella of well-being and beauty. Launched under the Scent & Care segment, the division brings together expertise across cosmetic and health ingredients and actives, including biotics. 

The move follows Symrise’s acquisition of Probi last year, a Swedish biotechnology company specializing in probiotics.

To help customers meet evolving consumer expectations, Symrise aims to create science-backed solutions for effective topical and ingestible beauty. 

The company focuses on the “connected care model,” integrating beauty and health. This enables a holistic approach to well-being, which consumers increasingly seek, targeting skin health and gut microbiome for “healthier longevity.” 

Symrise believes its approach places it at the intersection of science, proven claims, and consumer demand for longer, healthier lives.

Integrating care into daily lives

Consumer perception of care is evolving, notes Symrise. They increasingly seek solutions that deliver efficient, sensorial moments when topically applying or ingesting products, integrating them into holistic routines.

Consumers are increasingly focused on how care is integrated into their lives — from how they look and feel while supporting daily well-being. Symrise sees this as an opportunity to provide complete, market-ready concepts that connect scientific performance with lifestyle.

“Establishing Care & Wellness is a natural next step in our evolution,” says Dr. Jean Yves Parisot, CEO of Symrise. 

“By bringing together our capabilities in cosmetic ingredients and health solutions, we are delivering integrated innovations that help our customers shape the future of care to support consumers pursuing healthier longevity. This division reinforces our commitment to scientific excellence, sustainable growth, and long-term value creation.”

Aligning five sectors 

The Care & Wellness Division reflects Symrise’s shift from category-based offerings to a connected care approach.

The business brings together beauty, personal care, biotics, supplements, and pet health to boost synergies and create potential innovations and opportunities.

“The creation of the Care & Wellness Division reflects how care is evolving across industries,” saysTimothy Kenny, president, Care & Wellness Division. 

“Consumers are no longer thinking in single categories. They expect solutions that support beauty, health, and well-being together. By uniting our capabilities, we can support our customers in developing innovative concepts that deliver both proven efficacy and meaningful consumer experiences.”

Industry developments

In healthy beauty innovations, TopGum Industries recently unveiled a line of beauty-from-within gummies with natural ingredients for skin, nail, and hair health. The range includes a fiber-based gummy, a blend of hyaluronic acid and collagen peptides, and a biotin gummy. 

In business moves, Japanese trading and investment conglomerate Marubeni Corporation acquired J-beauty brand Etvos to build a Beauty and Health business platform. 

As the “collagen banking” trend gains momentum — building up collagen reserves early in life through beauty supplements to prevent its decline later on — Biosil turned the focus toward the human body’s ability to generate its own collagen, elastin, and keratin with its choline-stabilized orthosilicic acid ingredient, Ch-OSA. 

Presperse told us about the company’s InWave Polyporus, an ingredient for scalp health that works to reduce hair loss. She highlighted a survey finding that the ingredient makes users feel better about themselves, tapping into the emotional impact of cosmetics.