The shelf-staple sleep and relaxation supplement category continues to exhibit high activity in novel ingredient solutions, with melatonin alternatives particularly growing in popularity for their ability to stimulate the body’s own production of the essential compound without causing dependency. Nutrition Insight examines a host of new product innovation insights delivered by Gencor, Nektium, Lubrizol Life Science, Prinova, SuanNutra, Trinutra and Karallief.“In the sleep segment, we’re seeing a move away from melatonin as consumers seek non-habit-forming alternatives. There has also been a shift toward solutions that focus on stress and tension rather than sleep itself as they’re often the underlying causes of sleep issues,” says Diana Roldan, scientific product and communication manager at Nektium.
