Nutrafol combats postpartum hair loss with natural supplement launch

17 Jun 2021 --- Nutrafol has developed Nutrafol Postpartum, a physician-formulated nutraceutical supplement that targets the root causes of hair thinning in postpartum women.

“Nutrafol Postpartum uses safe and clinically-tested ingredients that work together to support women’s hair health as they navigate the incredible yet oftentimes challenging transition from pregnancy to motherhood,” says Dr. Anne Kennard, a board-certified obstetrician-gynecologist who helped develop the product.

Nutrafol’s synergen recovery complex is a combination of clinically proven substances such as shatavari, apple extract and nettle.

The ingredients in the daily Nutrafol Postpartum supplement target major root causes of hair thinning during this transition, such as nutritional deficiencies, physical stress from childbirth and emotional stress from a new routine.Nutrafol worked with an obstetrician-gynecology team of physicians to better understand postpartum hair biology.  

Many of its natural ingredients have been utilized to encourage a stable mood, healthier skin, less stress, and relaxation – all of which can aid with sleep and energy demands at this time.

Hair growth solutions
Hair thinning is one of the most common and frustrating issues women experience in the postpartum stage of life, notes Kennard ‘I’ve worked with thousands of women who experienced postpartum hair thinning but never truly understood the weight of it until it happened to me.”

According to the American Pregnancy Association, 50 percent of women experience postpartum hair shedding three to four months after birth.

Nutrafol Postpartum is suitable to use when breastfeeding. It is compatible with most prenatal supplements and multivitamins and can be used as soon as the infant is born.

Also active in this space is Viviscal, which offers a range of mix-in powder supplements designed to improve hair health during the postpartum period.

Internal beauty rises
Nutrafol Postpartum joins the company’s existing lineup of natural, clinically effective hair loss supplements to support hair health through critical stages of a woman’s life including peri- and post-menopause.Nutrafol Postpartum uses natural ingredients to help women with postpartum hair shedding. 

The company’s expansion into the postpartum wellness space is a result of ongoing research and listening to the needs of its customers and physician partners, says Dr. Sophia Kogan, co-founder and chief medical advisor at Nutrafol.

“Nutrafol is committed to empowering women to embrace their hair growth journeys and providing support at every step of the way.”

According to Innova Market Insights, functional beauty sector products that target hair, skin and nails have seen a 15 percent increase between 2016 and 2020.

Additionally, trends like clean beauty and natural ingredients, as well as products with health claims linked to skin, hair and cell protection are rising.

Earlier this year, Nexira revealed its NutriBeauty Range for skin, hair care and anti-aging, noting that nutricosmetics are on the rise. Moreover, Symrise’s processed-probiotic SymReboot L19 component is an effective solution for sensitive and dry scalp problems.

By Nicole Kerr