Viviscal’s Hair Therapy launch addresses stress, sleep and postpartum hormonal changes

19 Feb 2021 --- Viviscal has launched its Hair Therapy line of mix-in powder supplements designed to boost hair health. The three variants – Stress Relief, Beauty Rest and Post-Baby – are all formulated with ingredients like biotin and marine collagen to help boost overall hair health.

Stress Relief also features ashwagandha, while Beauty Rest adds melatonin. Meanwhile, Post-Baby is positioned to help new mothers with vitamin B12 and iron, which play a role in energy metabolism support. It also includes vitamin E to help fight free radicals.

“As self-care routines continue to evolve, Viviscal is excited to launch our newest product line that allows women of all ages to take control of the health of their hair with confidence,” says Stacey Ramstedt, vice president of Specialty Hair Care at Church & Dwight, which owns the Viviscal brand. 

“Like your mind and body, hair deserves nourishment from the inside out. Viviscal Hair Therapy is the perfect complement to your self-care and wellness routine thanks to its convenient, on-the-go individual sachet packaging and can help make a visible impact on the health of your hair.”

The powder contained in the sachet can be added to any hot or cold beverage, which the brand says makes it a seamless addition to any daily routine.Factors like stress, difficulty sleeping and postpartum hormonal changes can contribute to lacking hair health.

Taking an individual approach
Viviscal has also partnered with a group of experts to help educate women about how simple changes in a routine can make a major difference in well-being.

“As a dermatologist, I have seen many patients who are looking for help when it comes to their hair health,” says Dr. Elizabeth Houshmand, double-board certified dermatologist.

“While there is no one-size-fits-all solution, I like to tell my patients that it is incredibly important to be proactive and to start caring for your hair health early on,” she continues.

This emphasis on individual approaches is proving very popular at the moment, with Innova Market Insights crowning “Tailored to Fit” its third top trend for 2021. According to the market researcher, 64 percent of global consumers have found more ways to tailor their life and products to their individual style, beliefs and needs.

As a result, personalization and segmentation are being seen across the nutrition industry. For example, myAir offers bespoke functional bars to address consumer stress levels. 

Meanwhile, Baze offers at-home blood collection, which allows customers to assess their blood nutrient status. The business was recently acquired by Nature’s Way. 

Edited by Katherine Durrell