Trace infuses minerals and blue spirulina in new ConcenTrace daily drink mix

Mineral brand Trace dropped its new launch ConcenTrace Daily Mineral Powder. Available in three flavors — Blue Raspberry, Blue Hawaiian, and Blue Açaí — the drink mix combines Trace’s full-spectrum mineral complex with antioxidant-rich blue spirulina.

Each serving of the product delivers over 72 ionic trace minerals, including magnesium, calcium, and potassium. “Many don’t realize that mineral deficiency is a widespread issue,” says Trace CEO Chuck Walkley.

“Brain fog, poor sleep, and improper digestion are common symptoms, often going untreated. Our ConcenTrace Daily Mineral Powder offers a refreshing way to combat these issues, replenishing essential minerals daily.”

Formulated to support over 300 biochemical processes in the body, ConcenTrace Daily Mineral Powder claims to support sustained energy, mental clarity, muscle properties, nerve function, improved hydration, digestive balance, and enhanced sleep.

“We created the ConcenTrace Daily Mineral Powder for people who want to feel their best and need a simple way to stay on top of their mineral intake,” says Dr. Darrin Starkey, manager of training and education at Trace.

“It’s a continuation of our promise to support better health, naturally.”

ConcenTrace Daily Mineral Powder is branded with claims of sustainable sourcing, made in the US, and third-party tested, now available for purchase online, on Amazon, and at select retailers nationwide.

Trending functional hydration

A growing consumer interest in functional hydration has led to a surge in new launches with added benefits. Aside from essential vitamins, minerals, and electrolytes, recent launches include probiotics and herbal extracts to enhance physical well-being.

At the recent Vitafoods Europe 2025 trade show, Sirio Pharma and Eggnovo presented a beauty-from-within product concept to support skin health and hydration. The softgel features Eggnovo’s Ovoderm Eggshell Membrane, which offers a vegetarian source of collagen. It is combined with ingredients to boost collagen formation.

“Cleaner” and sugar-free launches are also trending in the category, including Cwench Hydration’s product offering made with natural ingredients and more than six electrolytes, which debuted on Canada’s shelves earlier this year following an IPO by parent company Cizzle Brands Corporation in December.