Looni launches menstrual health supplements designed to tackle hormone imbalance

11 Aug 2022 --- Menstrual health supplement, Balance Beam Mood Complex by US-based Looni, is entering the market to fill a “critical gray area in women’s health awareness.” While serving as a hormone stabilizer, the vegan capsules aim to provide fewer mood swings and cravings while easing the sense of irritability.

“Society has normalized discomfort for women when it comes to their periods. Periods shouldn’t be painful. If you’re experiencing intense lows, cravings or pain, it’s likely worth exploring, and that’s where Looni can help. The cycle itself isn’t the problem. Instead, it’s a doorway to revealing a problem,” says Chelsea Leyland, women’s health activist and co-founder at Looni.

“After more than 70 years of pharmaceutical solutions that do not address the root causes of menstrual discomforts, today’s women deserve better, more thoughtful solutions. It is time for the products and research being done within the category to be led by those experiencing these issues – those who menstruate,” says Tatiana Steel, co-founder at Looni. 

Power of ingredientsMenstruations aren’t supposed to be painful, yet there is a lack of research and innovation in the field.
Containing 5-HTP, ashwagandha, L-Theanine and vitamin B, the product supports hormone and neurotransmitter balance. 

“With a selected blend of concentrated bioavailable vitamins, minerals, nootropics and adaptogens, it softens the edges of our moods and encourages a newfound equilibrium,” the company notes. 

Ashwagandha is known for its mood-boosting and stress-relieving effects. Anciently used in medicine with brain health benefits, the herb has mainly been used for stress, sleep and sexual health.

Dr. Stepanie Colantonio, a board-certified physician, explains the need for better healthcare for those who menstruate. 

“People who menstruate deserve better healthcare. Our monthly rhythm makes life possible, yet this gift causes many of us real discomfort. Historically, treatments have been limited to hormonal contraception, pain relievers or surgeries,” Colantonio adds.

Companies have recently highlighted the need for innovation in menstrual health, as menstruation affects the gut, mental and physical health. These fluctuations impact several health areas, such as cardiovascular health, mobility, mood, sexual health and immunity. 

“We identified a strong need for research-backed solutions and education in the menstrual wellness space, alongside a team that was not afraid to tackle outdated taboos,” Leyland notes. 

Innovations taking placeLooni aims to spread knowledge and normalize women’s health through a dynamic platform.
Although more research, funding and innovation is required, companies and scientists are taking a stand to fill the market and knowledge gap. Recent research shows following a gut-friendly diet may ease menopause issues. 

Companies are also launching products in different formats, targeting PMS, bloating, nausea, cramping and irritability. Looni says that 90% of people who menstruate experience premenstrual symptoms.

Additionally, Looni offers a platform to ease access for women to discuss body literacy and topics usually left in the dark, such as pregnancy loss, vaginal discharge, period sex and endometriosis. 

Edited by Beatrice Wihlander

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