Givaudan’s Active Beauty partners with Draco Natural Products on botanical ingredients line

d1c1dbae-b0d5-4136-b501-38dd1243def0articleimage.jpg

06 Oct 2017 --- Switzerland-headquartered flavors and fragrances creator Givaudan has formed a strategic partnership with Draco Natural Products, Inc. for the development of a new proprietary line of bioactive botanical ingredients for use in its Active Beauty business.

The two companies will jointly work on research and development of active botanical ingredients formulated using the principles of traditional Chinese medicine (TCM). These unique ingredients will primarily be used for producing topical products to improve and enhance skin and hair health, Givaudan has announced.

“TCM is well known in the West, but more applied to health and well-being,” Laurent Bourdeau, Head of Givaudan’s Active Beauty business, explains to NutritionInsight. “The direct translation of TCM in skin and hair care is still in its infancy in the West.”

“There is a long road ahead to bring the hundreds of years of traditional usage of plants in China and combine this exceptional heritage in final products that answer today's consumers' needs,” Bourdeau says of the Draco Natural Products partnership. “This is exactly what Givaudan Active Beauty intends to do through this collaboration.”

Innovative solutions
The new partnership with Draco is fully in line with Givaudan’s 2020 strategic goals and growing its Active Beauty business, the company notes. “We are always looking for innovative solutions and Draco brings to us an impressive expertise in effective naturally-derived products,” says Maurizio Volpi, President Fragrance Division at Givaudan.

“We will enhance these ingredients and make them ideal for our skin and hair care Active Beauty ingredients portfolio. We strongly believe it will respond to increasing consumer needs in products that contribute to their health and well-being,” Volpi adds.

Givaudan has two targets in mind, according to Bourdeau. The first is building on the existing knowledge of its partners and bringing direct solutions to its customers, in connection with its market research and consumer insights analysis.

“The second goal is to cross-fertilize know-how from TCM doctors and from our experts to explore new avenues for skin and hair care,” adds Bourdeau.

Promising partnership
Draco supplies botanical extract ingredients for nutritional supplements, functional foods, OTC and personal care. The company has developed a proprietary extraction process which allows the delivery of extracts that are distinctive, traceable and sustainable.

“We are very excited about this partnership,” says Jerry Wu, President and CEO of Draco. “Givaudan is a top-notch company with a long history of innovation, and our combined expertise will allow us to bring natural solutions for customers’ brands.”

Laurent Bourdeau, Head of Givaudan’s Active Beauty business, believes the partnership opens a new world of possibilities: “With this strategic partnership, we will introduce to the market unique products that have been designed using natural extracts, that follow the principles of traditional Chinese medicine, and that use all the knowledge of modern science.”

“Givaudan, as a global leader in fragrances and flavors, has a strong presence in China and in Asia in general,” Bourdeau tells NutritionInsight of the company’s plans for Asia. “This gives us a great access to market and to consumers in the region, and this will accelerate our development of active ingredients as, of course, we definitively want to strengthen our position in Asia for Active Beauty.”

This first collaboration is a perfect opportunity for Givaudan to move faster in this market, but also to bring its partner’s high level of expertise and knowledge to the personal care market, according to Bourdeau.

“The Asian market is undergoing an interesting evolution in terms of consumers’ behavior and needs, and we are already anticipating these moves,” he adds.

“We will definitively target anti-aging, whitening, soothing and moisturization at first glance, but TCM offers many more opportunities that we will bring soon to the market under the frame of highly active solutions,” Fabrice Lefevre, Active Beauty Innovation & Marketing Director, says of Givaudan and Draco’s future collaborations.

To contact our editorial team please email us at editorial@cnsmedia.com

Givaudan

Collapse

Givaudan is the global leader in the creation of flavours and fragrances. In close collaboration with food, beverage, consumer product and fragrance partners, Givaudan develops tastes and scents that delight consumers the world over. With a passion to understand consumers’ preferences and a relentless drive to innovate, Givaudan is at the forefront of creating flavours and fragrances that ‘engage your senses’. The Company achieved sales of CHF 5.1 billion in 2017. Headquartered in Switzerland with local presence in over 100 locations, the Company has more than 11,100 employees worldwide.

Givaudan’s comprehensive knowledge of local flavours, extensive global footprint and strategic insights enable close partnerships with customers wherever they may be. With a customised approach to product creation, the Flavour Division is a powerhouse of knowledge, innovation and creativity equipped to surprise customers and consumers with fresh, unique ideas and solutions. Givaudan creates lasting flavour and taste experiences that touch emotions across key segments including beverages, sweet goods, savoury and snacks; regardless of product category Givaudan’s passion is to make food and beverage products taste delicious. We invite you to ‘engage your senses’ and learn more about Flavours at www.givaudan.com/flavours.

Related Articles

Health & Nutrition News

Symprove multi-strain supplement linked to re-balancing of gut microbiome

20 Nov 2018 --- “Good” bacteria in the live probiotic Symprove can successfully reach and colonize the gut, where they can modify existing gut flora, according to new research published in the International Journal of Pharmaceutics. Researchers also noted that these bacteria are capable of modifying the immune response in the human body.

Health & Nutrition News

Metabolic surgery: Transformational or quick-fix?

19 Nov 2018 --- More than one-third of US adults are obese and some of the lead causes of non-communicable disease’ deaths – such as stroke, diabetes and cancers – are obesity-related. Although a healthy diet and lifestyle are key to healthy weight management, more drastic measures, such as bariatric surgery, are becoming more commonplace as obesity levels rise. NutritionInsight takes a look into the discussion around bariatric surgery, following research presented during last week’s Obesity Week event based in Tennessee, US.

Health & Nutrition News

Health Logics launches mood and cognition-enhancing supplement

16 Nov 2018 --- Health Logics is launching a dietary supplement containing S-adenosylmethionine. Also known as SAM-e, produced by advanced biotech company Gnosis, the ingredient is touted as improving joint, brain and liver function, and enhances mood and cognition.

Health & Nutrition News

Bone broth growth: Essentia taps healthier alternative trends with new organic beef bone broth powder

14 Nov 2018 --- Trends toward high-protein, low carb foods are driving innovation at Essentia Protein Solutions which is tapping into the growing popularity of bone broth as part of its showcase during the forthcoming Food Matters Live, in London next week (20-22 November 2018). The company will be presenting a range of nutrient-rich applications including a new organic beef bone broth, a collagen peptide-based cordial drink and a high protein pork crunch snack.

Health & Nutrition News

Supplement use in China could ease the double burden of malnutrition, researchers note

14 Nov 2018 --- Despite the Chinese population displaying deficiencies in some key nutrients, such as vitamin B2 and calcium, research has shown that the use of nutritional supplements is relatively low. The involved researchers suggest that adequate supplementation could help to ease the double burden of malnutrition facing the country. 

More Articles
URL : http://www.nutritioninsight.com:80/news/givaudans-active-beauty-partners-with-draco-natural-products-on-botanical-ingredients-line.html