Carnation Breakfast Essentials embraces nostalgia in new cereal flavor beverages

04 Feb 2021 --- Nestlé Health Science (NHSc) has teamed up with various cereal brands to launch a line of flavors for Carnation Breakfast Essentials Nutritional Drinks. A collaboration with Kellogg’s has led to Froot Loops, Krave and Frosted Flakes flavors. Golden Grahams, a General Mills brand, is another new flavor option.

Carnation Breakfast Essentials emphasizes that breakfast helps children and teenagers get a head start on the nutrition needed to support normal physical growth and development.

“It’s especially important for growing children and teenagers to get the protein, vitamins and minerals they need. And, if it tastes great, even better,” says Abigail Buckwalter, vice president of marketing at NHSc USA. 

The drinks contain 10 g of protein and 20 percent or more of the daily value for 21 vitamins and minerals to help meet daily nutritional needs and fill nutritional gaps found in children and teenagers.

Each 8 fl oz bottle of a Carnation Breakfast Essentials Nutritional Drink contains:

• Calcium and vitamin D to help build strong bones: 300 mg or 25 percent of the Daily Value (DV) of calcium, which is as much calcium as a 6 oz cup of yogurt; and 400 IU (10 mcg) or 50 percent of the DV of vitamin D, which is twice the vitamin D of an 8 fl oz glass of milk.
• Protein to help support growing muscles and bones: 10 g of protein, which is as much protein as 1.5 medium eggs.
• Vitamin C for immune support: 90 mg or 100 percent of the daily value of vitamin C, which is as much vitamin C as a medium orange.

The drinks tap into consumers’ nostalgia for popular breakfast cereal brands.Nostalgic breakfasts
NHSc describes the cereal flavors as “nostalgic,” which appeals to consumers seeking comfort with new twists. 

Notably, Innova Market Insights has crowned “Modern Nostalgia” as one of its top trends for 2021, describing how modern spins are playing off familiar tastes. The market researcher predicts that new arrivals will revive, influence and attract new audiences. 

Breakfast has been a popular target, with a host of launches teaming classic tastes with new formats. For example, Cheerios has just brought back its limited-edition O’s in “happy-heart” shapes and new flavors to bring more awareness to a heart-healthy lifestyle.

Meanwhile, Kashi recently launched Go Keto-Friendly Cereal, which marks the Kellogg’s-owned brand’s first offering for people following a ketogenic diet.

Last year, Kellogg’s also launched WK Kellogg By Kids. The cereal includes fruit and vegetables and is touted as being a “healthy, kid-friendly choice for finicky eaters,” without adding extra sugar, artificial colors, sweeteners or flavors.

By Katherine Durrell