Winner of “most innovative nutraceutical product” at Vitafoods: Sweet Victory Gum reduces sugar cravings
11 May 2023 | Sweet Victory Gum
Talking to us about Sweet Gum Victory’s functional gum, Gitit Lahav, co-founder and CEO, details that it tastes like regular gum, but its benefits drive the difference from the ordinary gum on the market. After three minutes, it blocks the sweet taste receptor in the tongue and immediately reduces sugar cravings. The gum is designed for people who want to reduce sugar intake in a fun and easy way. Future product developments for the company look at expanding the variety of flavors.
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