Bart, the Polish producer of natural colors, flavors, emulsions and liposomal vitamins, launched its new Liposovit-Fe iron product at Vitafoods Europe 2024. There, we spoke to the company’s CEO Piotr Pietruszynski, who outlined how the liposomal iron (bisglycinate) supplement in powder form stands out from similar products on the market. He touches upon how the product tackles the issue of iron absorption by the human body, as well as the taste and scientific backing behind the supplement. Pietruszynski asserts that serving a “small dose with high efficiency” is how Liposovit-Fe addresses key market trends.
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