Vitafoods Europe 2024: Balchem engages “health for performance” to bolster international branding
12 Jun 2024 | Balchem Human Nutrition & Health
We caught up with Dominik Mattern, VP science, business development and marketing and Jane Durga, scientific affairs and advocacy of Balchem Human Nutrition & Health at Vitafoods Europe 2024. The company’s strategic rebranding is in full swing in which the acquisitions of Kappa Bioscience K2Vital and Bergstrom Nutrition have been central. Balchem showcased “health for performance” in bone and joint health, cognitive performance and special nutrition for athletes. The company wants to help clients move beyond proteins to customized aspects such as the impact of choline on attention and focus.
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