Strategic segment update to better serve savvy consumers

It is crucial to target specific audiences when marketing a product, as seen in Brinker’s spreads at Anuga 2019. Despite being virtually identical, the company has one line targeting young millennials who are aware of the environment, and another line targeting families. However, Claudine Vrooijink argues... Read More

“One diet for everybody is not working anymore, everybody is talking about personalization,” says Michael Gusko of GoodMills Innovation, at the NewtritionX conference in Cologne, Germany. Gusko highlights the role that ingredients companies can play in the personalized nutrition space, by providing... Read More

Avrox Technologies, a UK based research & manufacturing company, developed a patented oxygen delivery drink using everyday food and beverage ingredients and vitamins. In collaboration with Oxford University, UK, the beverage was launched to the market in March this year. Over a five year process, the company... Read More

A new line of cannabidiol (CBD) ingredients by Guilin Layn Natural Ingredients Corp. (“Layn”), a global producer best known for its plant-based sweeteners, debuted at the IFT19 Food Expo in New Orleans. The company has invested an estimated US$60 million in a new US-based CBD manufacturing facility, expected... Read More

Monica Gomez Navarro, Bioiberica Healthcare Product Manager, spoke to NutritionInsight on the floor of Vitafoods Europe 2019. She explained how mobility is a concern for consumers of all ages who want to stay active and healthy. Some population groups, however, are more likely to suffer from joint problems,... Read More

Tutti Foodi has developed a novel drying technology which can encapsulate fresh fruit, vegetables and herbs to retain their maximal nutritional value. The process involves a dietary fiber from natural origin that acts as a carrier for foodstuffs and allows fresh products to dry into a stable, ambient form –... Read More

Thijs Bosch of NZMP spoke to NutritionInsight on the floor of Vitafoods 2019. Cognition was one of NZMP’s top trends for the year, and Bosch describes how the company has developed specific products within the infant nutrition space to fit into this trend, which can also be applied to senior markets.

At Vitafoods 2019, NutritionInsight spoke to Chase Shryoc and Mariko Hill from Gencor on the expanding potential of CBD alternatives, particularly in the space of pain management and inflammation reduction.

The CBD space is hotting up, but due to the regulatory uncertainties surrounding this space, there is ample interest in CBD alternatives also. In this space, Innexus offers OptiPEA, a nutraceutical that relieves pain, without the use of opioids (pharmaceutical pain-killers and non-prescription drugs). It is... Read More

Vincent van Dijk, Supervisor Marketing & NPD at Bioriginal, is seeing growing opportunities for MCT oils in sports nutrition. Speaking to NutritionInsight at Vitafoods Europe 2019, van Dijk says MCT can be used in variety of applications and formats, ranging from pure to shakes and yogurts.

A growing number of food and beverage companies are looking to add cognition-enhancing ingredients to their products, Itay Shafat, Clinical Marketing Manager at Frutarom, tells NutritionInsight. At Vitafoods Europe 2019, Shafat introduced some of the company's convenient formats for delivering brain health... Read More

NutritionInsight spoke with Carles Palanca, Commercial Technician at ADM Biopolis, about the most prevalent trends in the probiotic nutritionals space. At Vitafoods Europe 2019, Palanca highlights the opportunities for science-backed ingredients.

At Vitafoods Europe 2019, NutritionInsight spoke with Jonathan Jones, R&D, Digital Health Scientific Expert at Monteloeder,  about the current opportunities in the personalized nutrition space. The company is seeking to tap into new opportunities that are stemming from changes in consumer behaviors and... Read More

UK algal specialists Algenuity launched its Chlorella Colours platform to the food sector at Vitafoods Europe 2019. NutritionInsight spoke with Andrew Spicer, Chief Executive and Director at Algenuity, about this colored microalgae portfolio.

At Vitafoods Europe 2019, NutritionInsight spoke with Marion Schumacher, Content Manager at Informa, about the key trends in the current funtional foods market. Schumacher highlights the importance of transparency and trust, and the role storytelling and technology can play therein.

At Vitafoods Europe 2019, NutritionInsight spoke with Andie Long, Manager - Marketing and Sales at AstaReal, about the growing opportunities and health areas for astaxanthin. 

At Vitafoods Europe 2019, NutritionInsight spoke with Stephen Gregory, Head of Global R&D, NZMP Medical Nutrition, about innovative ways to offer medical nutrition to those in need of additional protein and convenient dosage formats.