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Premiumization: A gr...

Premiumization: A growing trend in industry

12 Nov 2021 | Laboratoria Natury

There is a growing demand for probiotics, according to Laboratoria Natury’s vice president Wojciech Furtak. Discussing current trends in the market, he describes the company’s chocolate-like bites, made with probiotics, and outlines how immunity and premiumization are continuing to have a stronghold across the industry.

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