Premiumization: A growing trend in industry
12 Nov 2021 | Laboratoria Natury
There is a growing demand for probiotics, according to Laboratoria Natury’s vice president Wojciech Furtak. Discussing current trends in the market, he describes the company’s chocolate-like bites, made with probiotics, and outlines how immunity and premiumization are continuing to have a stronghold across the industry.
