New dairy solution for sports nutrition – FrieslandCampina DMV
14 Dec 2017 | FrieslandCampina DMV
There is a big trend toward hydrolyzed proteins in performance nutrition. “It’s really part of performance nutrition, the growth of the segment. You can really see the mainstreaming part, as well as the intensity of people [who are] performing more sports and are more serious about sports,” says Ramon Mommersteeg. With an increasing number of people knowing someone in their family or friends who is practicing for a marathon, an iron man event or something similar, people are becoming more and more interested in high-quality, protein-related sports nutrition products. FrieslandCampina’s Nutri Whey Hydro product is one of the nicest hydrolyzed proteins available, the company believes.
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