New dairy solution for sports nutrition – FrieslandCampina DMV
14 Dec 2017 | FrieslandCampina DMV
In Frankfurt, I'm here with Ramon Mommte and from Friesland Capina.
Ramon, there's a big trend towards hydrolyzed proteins in, in performance nutrition, etc.
What, what, what's, what's happening from that regard and what are you presenting here?
Very good that you have picked up on it.
It's a really big trend for the hydrolysed proteins.
It's really as part of the performance nutrition, and the growth of the segment.
You really see that the mainstreaming part, as as the intensity of people performing more sports and they're more serious about sports, I think everybody knows in his in his family or his friends knows somebody who's practicing for a marathon or an Ironman or a real big event.
Really making people more interested in high quality sports nutrition, protein related products, and really also the inspiration inspiration coming from the role models like the big football players like Messi or Ronaldo that really people want to perform and use the products that they use.
So here you're presenting a product called NutrientWave.
What is this exactly and how can it be used?
It's called the Nutria Hydro.
We think it's one of the nicest hydrolyzed whey proteins out there, so it is 80% slightly hydrolyzed whey protein concentrate, and what is really nice about it is the taste of the product.
So we think it's a really excellent taste that's coming from multiple sources.
What is the concept that you have here?
This is the flavored version of it, so it's the white peach fast recovery shake.
What we've done here is What we, what we try to do is not only come up with an ingredient, but also make it into a final concept that people can really taste and really see how to really inspire our customers to have a final product ready.
Do you see a further mainstreaming of the sports nutrition sector?
Is this an ongoing trend that we can only watch to go further?
I think so.
What is happening is, I think it's already happening for several years, but I think it will continue.
So what you see is that where people usually were confined to only bodybuilding and more the elite athletes, also, the average Joe is now more picking up sports and really looking into using proteins to recover.
Ramon, thank you very much.
You're right.
