Mobility as a business opportunity
22 Jul 2019 | Bioiberica
Monica Gomez Navarro, Bioiberica Healthcare Product Manager, spoke to NutritionInsight on the floor of Vitafoods Europe 2019. She explained how mobility is a concern for consumers of all ages who want to stay active and healthy. Some population groups, however, are more likely to suffer from joint problems, such as menopausal aged women and sports people. The market opportunity for companies in the bone health space is strong.
This is Lucy Gunner at Feeds 2019 in Geneva, and I'm here at the Baobaricca stand, joined by Monica.
Now, BioBarica is this year very much focusing on mobility.
And why is it such an interesting area to focus on?
Mobility is a very interesting business opportunity for dietary supplement manufacturers because, mobility is one of the most important health concerns for the healthier, but not only the seniors and healthy eaters are concerned about mobility.
Consumers of all eaters are concerned about keeping physically active as a way to keep healthy, but most of Pass have mobility problems.
43% of people aged 40 to 65 have, , joint discomfort, and women, especially during menopause, they are more likely to suffer from joint problems due to a decrease in sodium production.
Also, sports people are more likely to suffer from.
Joint and muscle conditions.
So that's why there is an interesting business opportunity in the mobility market for dietary supplement companies.
OK, now let's talk about some of Bio America's ingredients that fit into this space.
What are the main ones that stand out?
This year we are promoting.
Portfolio of scientifically proven and, convenience those, on trend, praceutical, ingredients and vitafoods and we are highlighting three of them.
One is B2C.
B2C is a native type 2 collagen which is a specific type of.
Collagen which is sequences supporting joint health at very low dosages, only 40 mg.
This is an advantage when compared to other types of collagen, and it's an advantage for the consumer, which is, looking for, convenience store, products, and efficacious products.
OK.
Beyond be too cool, what are some of the other ingredients of possible interest?
We have, we are also highlighting this year a bitter foods, Mobile, which is, a patented ingredient rich in hyaluronic acid and other components such as, collagen and polysaccharide that's.
I endorsed by 11 scientific studies in which we have demonstrated that it supports joint health and muscle health, and we are also highlighting tendonactive, which is a specific formulation for tendon health endorsed by 5 scientific studies in which we have demonstrated that it nourishes the tendon.
And maintains its biomechanical properties.
It is a product based on collagen type 2 mucopolysaccharides and vitamin C.
More forward looking.
What's next for the company?
Bio Erica is, a life science company specialized in, naturally sourced ingredients.
It's our main, area of expertise.
We research, develop, and manufacture.
Ingredients coming from natural origin for the pharmaceutical and nutraceutical industries.
We have been historically focused in joint health, and now we are going beyond joint health, sharing our expertise, in extracting, biomolecules with partners, to develop, naturally sourced ingredients for other areas of application.
Thank you very much.
Thank you to you.
