Hilmar highlights whey protein isolate innovations for sports nutrition at SupplySide West
01 Nov 2023 | Hilmar
Al Arcelin, category manager of ingredients at Hilmar, showcases two new products the company launched at this year’s SupplySide West in Las Vegas, US and their applications in the growing sports nutrition market. Hilmar’s PROtelyze Extend, a hydrolyzed whey protein isolate, can be used to soften sports bars and extend shelf life, while the company’s clear whey protein isolate aims to support the formulation of new flavors in ready-to-drink mixes and contains a 90% protein level.
Hello everybody, this is William Bradford Nichols with Nutrition Insight, and I am here at Supply Side West in Las Vegas speaking with Al Arselin, the category manager for ingredients at Hillmar.
Hello Al, how are you today?
Hi.
Nice to meet you.
Nice to meet you.
Can you tell us a little bit about the products and innovations you're featuring at Supply Side West this year?
Yes, I am.
So we have actually launched two new products that we're showcasing at the show.
So we do have our fertilized extend, which is a high.
WPI, so it's really good for shelf life extension, bar softening as , especially with the tremendous growth that we've seen in the sports nutrition market, we think that it'll be a great product to, formulate in all new subsequent products for 2024.
The second product that we have is, a clear WPI, so that is, really good for ready to, ready to drink mixes, where you're able to formulate some.
Products that are maybe not your traditional vanillas and chocolates as so we're really excited about these new products here and that's a berry mixed berry berry mix application, yep so in theory you'll be able to crack open a a nice little bottle, that gets a really high delivery of, protein content, and I think I saw it was 21 g for every 10 ounces or something like that.
So since it's based on a.
We are targeting a 90% protein in our product.
OK, and I also see a gel.
Can you tell me about that?
Absolutely.
So this is another application with our clear WPI as.
So thinking about if our customers are on the go, on the run, really need a high dose of protein really quickly, you're able to take a gel pouch that we have.
It's a really cool concept.
There's no additional thickeners that are included here.
And it's all really to highlight our protein use.
And you mentioned sports nutrition.
Can you tell me about the markets and trends that these products speak to?
Absolutely.
Over the last second half of 2023, I would say that we've seen a tremendous growth at our sports nutrition customers.
The retail market has really been booming.
Additional sales, increased volume as for sports nutrition.
We think that it's going to continue to grow in 2020.
As , it's definitely a target market for our applications and you mentioned 2024.
Can you give us a little teaser as to what we might expect from Hillmore next year and in the coming years?
Absolutely.
So in 2024 we are actually bringing on additional capacity.
We're really excited to bring on a new plant located in Dodge City, Kansas.
So we're excited to bring customers the volumes that they're needing, especially in a growing marketplace.
