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Hi & Fi Asia-China 2024 live: Personalized nutraceuticals drive biotics space in China

21 Jun 2024 | Novonesis

Novonesis is continuing to grow its probiotics business in China alongside its HMO prebiotics. The expanding “biotics” space is being driven by a desire for more personalized nutrition solutions, says Jakob Dalmose Rasmussen, VP of Human Health Biosolutions at Novonesis. He shares insights into the Chinese market and introduces a product being launched exclusively in the country — SmartGuard for kids.

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