Biofach 2024 live: GSE Supplements innovates probiotics and beauty boosts
20 Feb 2024 | GSE Supplements
Consumer behavior is driving the need for beauty-from-within ingestible supplements and probiotics. This according to Markus Koske, the head of marketing for GSE Supplements. The company’s Beauty Boost and ProbioPlus offerings are their latest creations, which debuted at Biofach 2024. Zinc, vitamin B complexes and iron — which GSE extracts from curry leaf — are a few of their most popular supplements.
Hi, this is Indi Jung here, for Nutrition Insight.
I'm at BioFA 2024.
I'm here with Marcus Kosker, head of marketing for GSE organic supplements.
Hi, Marcus.
Hi, how are you doing?
So tell us what is your offering that you've brought to the show this year.
Yeah, OK.
What we are offering is, organic plant-based supplements.
And the two newest products we have here is the beauty boost for skin, hair, and nails, and also Probiolus which is a probiotics.
So how, how do these products meet the consumer trends of the moment?
At the moment, I think we are the best placed in the market because it's all organic.
And it's a very it's vegan and the need the need of the people for these products are that they are organic, that they are easy to consume, and that they can solve some problems they have.
What are some of these problems?
Yeah.
It's all about beauty and the other thing is about the gut or your gut you have.
And so these, these products can help you.
To get a better skin, better hair, with the ingredients within, and the ingredients are all plant-based, which makes sense to us, which makes sense to our consumers because plant-based is the best way to take supplements to refresh your body.
And in which markets are you available?
Yeah, we are all over Germany in retail, so we are the European leading company for plant-based supplements.
We are in France also in the retail.
We are in Holland, in the Netherlands, in Belgium, and the news is UK.
And also in Slovakia, Lithuania, and so on, Italy, everywhere over Europe.
I see.
How does your latest innovations fit into your overall strategy as a company?
Yeah, OK, it's same strategy.
Yeah, we, we used to, we, we have products which are plant-based almost, which are organic, which are vegan.
So we are free and so on, and our new products are the same way concept donated, so we take them and we ask our clients, our retailers, what is the need of the market of the consumers, and so we build up the concept of the products.
What are the things that consumers are interested in now that has led innovation where it's going?
Yeah, OK, got it.
I should say.
The drive is the same drive 5 years ago, 10 years ago.
It's the same thing, but the mindset of people has changed, and the drivers, I want to be beautiful.
The drivers, I want to have a better feeling of myself, of my organism.
I don't think that with with your.
What you're eating every day that it fits all over for the organism, so you're thinking about supplementing with products and the drive and the changes you can take the things you get from a chemistry and it's all chemical and it's synthetic and the drivers now, does it make more sense to do it another way?
And to take a product or to to use products which are not synthetic, which are organic and the thinking is behind that.
People or mankind is eating plants since 10,000 years, so the, the organism is used to, and that's the difference between synthetic supplements and organic supplements, and this.
Thinking changes now.
So what are some of your top ingredients that you could, mention mention, OK, top ingredients, maybe, we go ahead with vitamin B12.
We use mushrooms, shiitake mushrooms.
We have basil, we have citrons, we have, different kind of, of guava.
And, and so on, this is quite fruits and vegetables.
And the vitamin and mineral compositions, what are the top compositions?
The top compositions of which are the most asked ones is zinc.
Is a vitamin B complex, which means B2, 34, 12, B12, especially, and iron.
You get iron from the curry leaf.
And this is unique.
Because no one does it in this way.
Iron normally is like, yeah, it's iron gluconate and.
Tastes like biting into.
Into a nail or something like that, it's, it's not very, very tasteful, it's not very good for your stomach, and so the, the curry leaf.
Gives out the way to have a, to bring it better into your, into your organism.
So what's next for GSE?
The next is we're thinking about going on with Probiolus with the probiotics, and we're thinking about something in the beauty range.
More for the gut and to reinvent our products we have already.
Excellent.
Thanks for speaking with us.
