FiE 2024 live: ADM targets evolving active nutrition market with nutrient-dense offerings
19 Nov 2024 | ADM
At the ongoing Food Ingredients Europe (FiE) 2024 trade show, Andreas Petrik, ADM’s director of marketing specialized nutrition, details that sports and active nutrition consumers seek nutrient-dense products with additional functional ingredients. He highlights a growing demand for personalized nutrition in the category and an evolving consumer base, with products focusing on women’s health, healthy aging and gut health.
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