Divi’s Nutraceuticals highlights innovations in carotenoid and vitamin portfolio
22 Aug 2023 | Divi's Nutraceuticals
Heinz Niggli, SVP at Divi’s Nutraceuticals, introduces its latest product development, AstaBead, a micro-encapsulated beadlet that contains 5% of astaxanthin, the “highest concentration on the market.” The new product was developed together with ingredient supplier Algalif. Niggli discusses Divi’s Nutraceuticals’ move toward innovating products that meet their clients’ needs, such as their new spray-dried and beadlet hybrid product.
Hello everybody, this is William Bradford Nichols for Nutrition Insight reporting live from Vita Foods 2023, and today we are talking to Heinz Nigle, the vice president of Bibby's Nutraceuticals.
Good morning, sir.
How are you today?
Doing fine.
We're excited to talk to you.
Can you tell us a little bit about your new product launches and what you're featuring?
Basically we feature one product in particular, our new high concentrate astaxanthine beadlet, which we launched together with company Algaleaf, who is the producer of the active ingredient.
So we get the All your resin from them and we convert into different types of formulated products.
The big thing about our product, it's a beadlet, it's a microencapsulated product, and it's 5% in concentration, which is the highest concentration you can get in the market.
All the others are between 1 and 2%.
So we're launching it.
At this show and we'll continue at all the shows to promote this product, which has a very, in my opinion, very good future.
Exciting.
Thank you for talking to us about that.
Can you give us a little bit, tell us a little bit about the, future scope and your vision for Divi's Nutraceuticals and what we can expect in the future.
So I go a little bit in the past first to give some kind of a view.
We started at DBs in 2006 with a very small portfolio just focusing around Beta Carrain, and we have grown since then, really.
Strong, we have a product portfolio of over 80 different products and you know adding new molecules, at least one a year, and several new application forms.
So we started as a high quality competitive supplier and we add our second leg about a couple of years ago when we focused on innovation.
And you can see in the back there's a whole list of the so-called innovative products, products where we study the market, we see what's coming from a regulatory point of view, from a customer point of view, and we work with our customers closely to give them products which meet their customers' requirements like nano-free products, no silicon dioxide.
In the product, which is more of a trend and becomes pretty soon regulatory, then we have special beadlet products which are some kind of a hybrid between spray dry and beadlet for you know different applications where uniformity and stability is needed.
We have sugar-free products, we have quick dispersable grade products for.
Customers who are in the beverage industry or in the powders where they use the stick pack, you know, they're ready to drink mix, so our products are dispersed in seconds.
So we do a lot of this type of application development.
So that's our second leg now.
It's really focused on innovation and focused on customer need.
That's exciting stuff.
Thank you so much for talking to us about that as.
Can you tell me, is there Is there anything specific to this Vita Foods that you've noticed or any, any, anything different about this Vita Foods?
First of all, compared to last year's, much more traffic.
We had two strong days and I believe that the trade shows come back with an additional focus.
Basically, for us, we use those trade shows.
And we actually signed up for even more than we ever had before as a forum to meet our customers and potential new customers face to face, because what we learned during the COVID situation is we had this strong relationship with customers.
We knew them, we knew the face behind the name, and I believe the reason we went strong through the COVID er.
Face because we had that relationship.
So if you know your your your your customer by name and you know the face, it's easy for a while to talk to him on a TV screen.
So for us this is very important that we use those trade shows to build these relationships so God forbid it ever happens again, we know.
That was the right way to do it, because it, it, it pushed us or pulled us through that area of of the time of COVID, and it was only possible, in my opinion, because we had this relationship, we knew the people face to face, so we didn't lose one custom during the entire time, not one, and I think that's one of the reasons, you know your, you know the the the name and you know the face behind the name.
So for the future, for us, clearly, trade shows are a new tool, more than it was in the past.
