BlueTree Technologies: Innovating sweetness for cleaner and healthier products
18 Aug 2025 | BlueTree Technologies
Michael Gordon, CEO of BlueTree Technologies, discusses the importance of reducing sugar for children’s health and their future, which motivates the company’s innovation in this field. He explains industry misunderstandings of consumers’ sweetness preferences and why clean-label sugar reduction is rare despite consumers wanting to avoid sugar and additives. Watch to learn about the company’s technology that alters a product’s formulation for the better without significantly changing its taste.
