Vitafoods Europe 2026 live: Balchem HNH spotlights social media “superstar” ingredients
06 May 2026 | Balchem Human Nutrition and Health
Dominik Mattern, VP of Science, Business Development and Marketing at Balchem Human Nutrition and Health (HNH), explains how the shift from premium to everyday athletes has shaped their ingredient solutions. He highlights choline for fat metabolism and heart health and vitamin K2 for aging and performance, noting that social media trends have boosted magnesium bisglycinate and creatine applications across health needs and formats.
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