Ambient protein-packed squeezies target active nutrition
03 Dec 2021 | Volac
At Fi Europe 2021, Volac highlighted a new product concept for Volactive UltraWhey Velicious, its specifically engineered whey protein concentrate powder. Nutrition specialist Elisa Glover and Nadia El-Zanfaly, marketing and consumer insights manager of performance and dairy ingredients, explain how the “protein squeezy” stands out with 20 g of protein in a 110 g pouch.
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