DATE: 02 May 2018
Transform Top Trends into Winning Innovations

Trend-spotting offers a useful signpost for future product development and marketing, but it is only one part of the story. Just as important is how to translate those trends into real-world food and beverage products that consumers will be eager to buy. In this report, produced by Welch’s Global Ingredients Group, we explore and analyze some of the most compelling global trends for 2018 and highlight the potential for creating new products in sync with them.