According to data from Innova Market Insights, global launches of sports nutrition products have been on the rise, showing an average annual growth of 18% between July 2021 and June 2024. While sports powders remained the most popular subcategory, sports drinks experienced the fastest growth. Additionally, 43% of sports nutrition launches worldwide featured a high-protein claim. The NPD market for female-targeted sports nutrition products is also seeing significant growth.
Innova Market Insights data shows growing global interest in supplements targeting the gut-brain axis, with related health claims rising 11% between July 2020 and June 2025. Europe and North America are leading in new product launches, while the surge in natural-positioned claims is opening fresh opportunities for innovation.
Innova Market Insights data reveals that nearly two-thirds of consumers across Europe, North America, and APAC actively pursue weight loss. Additionally, cognitive health is a growing priority, with 44% of consumers in these regions taking probiotic supplements to support clear thinking. This focus has driven a 10% growth in probiotic supplement health claims from July 2020 to June 2025, with human-residential bifidobacteria playing a key part in this innovation.
Innova Market Insights data indicates that 22% of consumers globally are including collagen in their diet for skin and joint health. The market for supplement launches with collagen ingredients grew 7% from July 2020 to June 2025. Europe was the leading region for these launches, and more than half were for hair, skin, and nail supplements.
Innova Market Insights data indicates that 37% of female consumers globally take vitamins/ mineral supplements to reduce the symptoms of menopause. This interest has sparked market growth, and supplements with menopause claims grew 14% from April 2020 to March 2025. Sixty-two percent of these launches were in Europe.
Innova Market Insights data indicates that 47% of consumers have purchased balanced nutrition products—including those with omega-3s—within the past year. North America leads in omega-3 supplement launches, while Latin America is quickly gaining momentum. There has also been a noticeable rise in omega-3 launches for children’s supplements. Softgels are the most popular format for these supplements.
Innova Market Insights data shows a 5% global increase in sports nutrition product launches from April 2020 to March 2025. This growth aligns with the 34% of consumers worldwide who reported increasing their intake of sports nutrition products in the past 12 months. Sports powders led the category, accounting for 53% of launches, while sports drinks is experiencing rapid growth.
