Zooca and RYC announce ten-year partnership to bring Calanus oil to Chinese consumers
Ruoyuchen (RYC) will become the exclusive distributor for Zooca Calanus oil, produced by Norwegian-based Zooca. Both companies signed a ten-year cooperation agreement to bring Calanus oil to consumers in mainland China, Hong Kong, Macao and Taiwan. The partnership will leverage Zooca’s technology and marine oil with RYC’s industry expertise, reach and capabilities to deliver health solutions to Chinese consumers.
Chinese health and wellness company RYC will be the exclusive distributor of Zooca’s products on cross-border marketplaces and platforms.
“This partnership aligns with our goal to expand within the health and wellness industry. Together with Zooca, we aim to drive innovation in the industry and introduce high-quality health products to our customers,” comments Wang Yu, RYC’s president and general manager.
Snorre Angell, CEO of Zooca, adds that RYC’s “market expertise and commitment to health innovation align well with our company vision and flagship product, Zooca Calanus oil. We aim to redefine natural health supplements in China and elevate consumer health standards.”
Zooplankton omegas
Zooca Calanus oil is derived from the zooplankton Calanus finmarchicus, found in the North Atlantic and especially abundant along the coastline of northern Norway. The zooplankton’s lipid profile includes a 91.5% concentration of wax esters and omega-3, -7, -9 and -11 fatty acids. The structure of these wax esters enhances nutrient absorption over time and benefits metabolic and inflammatory processes.
The oil is also high in antioxidants, such as astaxanthin, which protect against oxidative stress and support cardiovascular, skin and immune health.
Zooca Calanus oil has also been clinically studied to offer metabolic support for healthy aging. This is based on the oil’s 38% policosanols, long-chain alcohols found in natural sources that are used for heart health.
Distribution partners
Zooca and RYC note that their partnership marks a “significant advancement in China’s health sector,” which may result in new products and research projects. The companies may also explore new business segments, such as pet health and nutrition.
RYC entered the healthcare industry in 2016 and partners with 50 brands in its distribution network. The company has supported other international brands in establishing their presence in China through platforms such as Tmall Global.
The new agreement follows another distribution deal for Zooca. The company recently partnered with Lehvoss to distribute its Calanus oil on the European market.
