Wellness kick: Chuck Norris endorses Roadhouse Provision’s ashwagandha health drink

24 Jul 2023 --- The online health community has embraced the ashwagandha herb, which is trending in the space, evidenced by the launch of Chuck Norris-endorsed Roundhouse Provisions Morning Kick the powder-based drink promotes healthy digestion, enhanced energy levels and supports overall wellness.

The premium supplement, which comes in strawberry lemonade flavor, packs a punch with ingredients such as ashwagandha, probiotics, greens and collagen peptides which may help to stabilize mood.

Ashwagandha is an adaptogen that can calm the mind and even settle the immune system. Morning Kick’s greens blend combines spirulina algae, kale powder, wheatgrass powder and organic oat grass powder. Meanwhile, the probiotic blend restores beneficial gut bacteria.

Morning kickstart
Roundhouse Provisions Morning Kick can be used as an emergency boost or integrated into a daily routine and has been described as “the perfect way to kickstart” mornings. US martial artist, film and television star, authority on health and fitness and avid outdoorsman Chuck Norris is the spokesperson for the company. 

With an increasing number of individuals seeking natural alternatives to support their health, ashwagandha has become a trending topic. The herb has long been used in Ayurvedic traditions as it is known to help the body promote overall well-being and cope with stress.

The dietary supplement is available in 30 servings to help consumers reach their wellness goals. It is prepared by mixing one scoop with a full glass of water or adding it to your smoothie. 

In light of a growing body of research and development into probiotics due to consumer demand for improved gut health, Gnosis by Lesaffre has expanded its LifeinU L. Rhamnosus GG Range of probiotics with a new specification.

Action-packed image
According to the company, the Chuck Norris endorsement embodies the vision and objective of Morning Kick. Norris is a 10th-degree karate Grandmaster and founder of the United Fighting Arts Federation. He is also one of the world’s most famous action heroes, best known for the TV series Walker, Texas Ranger and action films such as The Way of the Dragon.

In other industry developments, nutraceutical excipient provider Roquette developed a mannitol and maize starch blended supplement, Pearlitol ProTec, with proven shelf life stability.

ADM is expanding its pro- and postbiotic production to keep pace with the forecasted huge growth expected. The company opened a facility in Spain to scale pro- and postbiotic production and meet its expected tripled demand in the coming five years. The US$30 million investment will allow the company to increase its output fivefold, resulting in a 50 metric tons capacity per year. 

Edited by Inga de Jong