Wednesday launches superfood greens and probiotics blend in gummy format

Wednesday has introduced its Greens & Superfood Gummy, blending greens, superfoods and probiotics into a convenient format. The product claims to maintain energy, support digestion and improve overall well-being.

“We saw a gap in the market. Greens powders can be messy and time-consuming, so we wanted to create something easy to fit into daily routines,” says Nick Schutz, spokesperson for the health and wellness brand.

“Our Greens & Superfood Gummy provides a simple, tasty option for individuals to prioritize their health, even with busy schedules.”

Consumers continue to drive rapid growth in demand for functional and convenient products in the wellness industry. Analysts cited by Wednesday project the US wellness market to reach US$1.3 trillion by 2025, with health products driving much of that growth.

Traditional powdered greens often prove inconvenient and unpleasant, the brand highlights. Many people have faced issues with messy powders and unappealing flavors.

“We’ve always believed that good health should be simple and enjoyable,” says Schutz. “We’re excited to bring wellness closer to everyone’s everyday lives.”

Wednesday growth track

Wednesday reports major growth in recent months, highlighting 50% month-over-month revenue increases.

Currently serving the US, Wednesday plans to expand into Canada and Australia within the following year.

“Our goal is to make health easy for everyone,” says Schutz. “The Greens & Superfood Gummy is just the start as we keep growing and helping people live healthier lives.”

In recent advances in gummies, BioCell Technology introduced BioCell Collagen ERP (Extra Refined Palatable), a collagen ingredient for gummies as well as lozenges and chewables. The company designed the solution to provide the same naturally occurring matrix of hydrolyzed collagen type II peptides, chondroitin sulfate and hyaluronic acid found in BioCell Collagen.

Darling Ingredients’ collagen and gelatin brand, Rousselot, presented its prototypes at the Fi Europe trade fair in Frankfurt, Germany, last month. These included a sugar-free gummy with a Nutriscore A featuring more than 30% collagen content.

At the SupplySide West 2024 show in October, HealthTech BioActives showcased a strawberry dragon fruit-flavored Cardiose gummies, which deliver 500 mg of Cardiose per serving.