02 Jan 2023 --- A decade after the first Veganuary in 2014, businesses are building into the one-month vegan trend with special holiday NPDs. Last year’s campaign attracted 1,560 new plant-based products and menu items, according to the Veganuary organizers, with participants from almost every country in the world signing the 31-day vegan pledge. According to an Innova Market Insights trends survey for 2023 – which considers an average of shoppers’ views from Brazil, Canada, China, France, Germany, India, Indonesia, Mexico, Spain, the UK and the US – consumers are attracted to plant-based alternative foods because they deem them healthier, better for the planet and help them bring variety to their diets.
