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Innova Market Insights

Company-logo  COMPANY DETAILS
Innova Market Insights
Velperweg 18
Arnhem
6824 BH
Netherlands

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  +31 26 319 2000




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Who we are

Innova Market Insights is a global knowledge leader in the food and beverage industry. We have built our reputation on our extensive tracking system for new food and beverage product launches in more than 75+ countries and our ability to use advanced data analytics to convert industry-leading market research into meaningful guidance on present and future trends in FMCG.

Our customers, among the top 500 FMCG companies in the world, value us for our local and regional knowledge insights that support them in their decision-making. When they win, we win. With Innova as a business resource, companies can move faster and with greater confidence. Our tools enable product developers to design successful products, marketers to address markets with confidence, researchers to efficiently find the data they need, and retailers to gain fuller, brighter insights on current and future trends.

Why Connect?

Long term client partnerships are the cornerstone of what we do. We deliver industry-leading knowledge solutions that exceeds the most exacting demands and expectations of our customers globally, providing better business outcomes, driving growth and creating value.

Our tools help customers to be more productive, make better decisions and get the results they expect.

Services

  • New Product Insights
  • Global Consumer Insights
  • Market Sizing
  • Innova Trends Framework
  • Innova Reports
  • Ingredient Genius
  • Quest
  • Product Retrieval
  • Consulting



Articles On NutritionInsight
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NUTRITION & HEALTH NEWS

Valensa International scores second verification for saw palmetto extract

08 Apr 2020 --- Valensa International has received renewed United States Pharmacopeia (USP) Ingredient Verification Program for Dietary Ingredients (IVP-DI) status for its USPlus saw palmetto... Read More

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NUTRITION & HEALTH NEWS

Ashwagandha takes center stage: Mood-boosting herb spotlighted among holistic trends

08 Apr 2020 --- Mental well-being and its connection to nutrition is fast becoming a top consumer focus. Science is flagging the gut-brain axis link, while ayurvedic tradition is making its way... Read More

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NUTRITION & HEALTH NEWS

Industry reports boom in vitamin C as supply chain issues set to continue

03 Apr 2020 --- Global upheaval as cases of COVID-19 reach the million-mark has seen revitalized consumer interest in immunity. Activity in this space has flourished as people look to ways to... Read More

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NUTRITION & HEALTH NEWS

Vitafoods Digital Week: Virtual events bring industry together amid COVID-19 unrest

02 Apr 2020 --- The spread of COVID-19 has led many industry events to take the digital route, with some praising these initiatives, while others flag the lack of face-to-face interaction with key... Read More

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NUTRITION & HEALTH NEWS

Probiotics or microbes? KHNI unpacks science behind fermented foods

01 Apr 2020 --- The term “probiotic” risks overextension when discussing microbes in fermented foods. This was flagged during a NutritionInsight webinar, called Fermented Foods:... Read More




Video Interviews
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Nutrition to support both physical and emotional well-being

06 Jun 2019 --- Nutrition that supports both physical and emotional well-being is thriving. This is according to Tom Vierhile, VP Strategic Insights, North America, at Innova Market Insights, speaking to NutritionInsight at IFT Food Expo 2019 in New Orleans.

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Baobab as a trending superfruit

06 Dec 2018 --- Nexira launched a baobab product as the company’s latest superfruit. “It combines well with other Nexira’s superfruits thanks to its antioxidant properties and high nutrient content. Organic certified and sustainably harvested in Africa this new ingredient will be a perfect source of inspiration for your new product developments,” the company writes. The baobab superfruit has been enjoying an NPD resurgence, boosted by renewed interest in the digestive health and low GI space, as well its strong potential for use in the sports nutrition market. Baobab – which is touted as offering low GI appeal, a high dietary fiber content and for being rich in vitamin C – has seen annual growth of 53 percent in NPD, according to Innova Market Insights data.

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Trends in astaxanthin application

19 Sep 2018 --- At Vitafoods Asia 2018, AstaReal highlighted several trends in astaxanthin application. “I see tremendous opportunities in Asia-Pacific. Innova Market Insights data has allowed us to great insight into APAC. The number of new astaxanthin launches in the region has been growing at a phenomenal rate with 19 percent CAGR between 2011 and 2016. By market share APAC represents 21 percent of this new product development. That tells us that it is a hotbed of activity and especially in the areas where people are interested in, we have discovered that skin health is number one, followed by general health & wellness, followed by eye health. That gives us a tremendous opportunity to leverage the portfolio that we have to create value added products,” says Vincent Woods.

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The mainstreaming of sports nutrition

23 May 2018 --- NutritionInsight spoke to Innova Market Insights analyst, Florencia Moreno Torres, at Vitafoods 2018. At the show, Innova Market Insights noted a 14 percent average annual growth in sports nutrition launches featuring plant protein (global, 2013-2017), but also a continued CAGR of 10 percent in whey protein over this period. “There’s still room for growth in three areas in sports nutrition,” she says. “The first one has to do with flavors and the fact that there is so much innovation and competition in the market. Consumers won’t just settle; they’re looking for novel and improved flavor profiles. Secondly, everything that has to do with transparency, clean label and sustainability if possible.”




Articles On The World of Food Ingredients
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THE WORLD OF FOOD INGREDIENTS

View from the Top - Paul Collins, Managing Director, GNT UK and Board member of GNT Group

01 Feb 2014 --- It is clear that there will be changes in the EU food colorings market, as there are products there that will not comply with the Guidance Notes. An interview about expansion plans, natural color use, EU regulatory changes and other issues.




Nutrition Focus
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01 Apr 2020 | Innova Marketing Insights

Collagen moves into the mainstream

Launches featuring collagen are on the rise, which has seen average annual growth of 27 percent since 2015. Supplements continue to be the top market category, with a whopping 35 percent of... Read More

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03 Mar 2020 | Innova Market Insights

Supplements lead the way in digestive health claims

Digestive health claims continue to drive innovation, with Australasia leading the way with 6.9 percent of food and beverage launches featuring a digestive health claim in 2019. Since 2015,... Read More

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06 Feb 2020 | Innova Market Insights

Clean label claims reign across market categories

Food and beverage launches with a clean label claim are on the rise, as a focus on organic and understandable ingredients takes over. Australasia in particular is leading in new clean label... Read More

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15 Jan 2020 | Innova Market Insights

The mainstreaming of sports nutrition

The sports nutrition category continues to move into the mainstream with strong growth occurring in food and beverages featuring a sports & recovery claim. Other fast growing markets... Read More

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05 Dec 2019 | Innova Market Insights

Growing market for low-alcohol beverages

The low-alcohol space has continued to bloom around the world, although Asia had the highest share in 2018. Although beer is leading, wine is rapidly gaining ground, representing 21 percent... Read More




Webinars
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Top Ten Trends for 2020

07 Nov 2019 --- Innova Market Insights releases its Top Ten Trends for 2020, using its ongoing analyses of global developments in food and drink launch activity to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond. In addition to the Top Ten Trends identified for 2020, key themes from previous years, including “Discovery: The Adventurous Consumers,” “The Plant Kingdom,” “Alternatives To All,” “Green Appeal” and “Snacking: The Definitive Occasion” will also continue to feature strongly.This webinar is highlighting the first 5 trends. For the full version reach out to us at contact@innovami.com.

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Stabilizing Dairy Alternative Products with Nature-Powered Solutions

09 Oct 2019 --- Plant-based proteins have the market buzzing, with food and beverage innovations arriving frequently on store shelves. But formulating beverages with alternative protein sources—whether soy, almond, oat, pea or rice – can present challenges, especially in meeting consumers’ expectations for taste, texture and visual appeal. In this timely webinar, Innova Market Insights and CP Kelco share useful insights about the global dairy alternatives market, the key challenges when formulating these products, and how KELCOGEL® Gellan Gum – a nature-based, fermentation-derived ingredient – serves as a unique, multifunctional solution in the product developer’s toolkit.

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Holistic Health Through the Ages

13 Sep 2019 --- Gen Z’s are seeking physical improvement. Protein rich and adventurous products and flavors are key in connecting with these consumers. Nutrition that supports both physical and emotional well-being is thriving and generational lenses on health can help you find new opportunities.Innova Market Insights’ Director of Innovation, Lu Ann Williams will highlight the changing demographics, with insights on targeting all generations.

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Sports Nutrition: Plant Powered Performance

04 Apr 2019 --- In less than two decades, protein supplementation and high protein diets have moved from having niche appeal (primarily the domain of bodybuilders), to being truly mainstream. Innova Market Insights Market Analyst, Myrthe de Beukelaar, takes you inside sports nutrition innovation and how mainstream consumer pay more attention to factors beyond efficient muscle building such as ethical and environmental concerns which translates into a greater uptake of vegan proteins in the market.

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Top Ten Trends 2019

05 Dec 2018 --- Innova Market Insights releases its Top Ten Trends for 2019, using its ongoing analyses of global developments in food and drink launch activity to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond. In addition to the Top Ten Trends identified for 2019, key themes from previous years, including mindful consumption, clean label, protein content, sugar reduction and plant-based options will also continue to feature strongly.




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