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Innova Market Insights

Company-logo  COMPANY DETAILS
Innova Market Insights
Velperweg 18
Arnhem
6824 BH
Netherlands


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  +31 26 319 2000




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Who we are

Innova Market Insights is a global knowledge leader in the food and beverage industry. We have built our reputation on our extensive tracking system for new food and beverage product launches in more than 75+ countries and our ability to use advanced data analytics to convert industry-leading market research into meaningful guidance on present and future trends in FMCG.

Our customers, among the top 500 FMCG companies in the world, value us for our local and regional knowledge insights that support them in their decision-making. When they win, we win. With Innova as a business resource, companies can move faster and with greater confidence. Our tools enable product developers to design successful products, marketers to address markets with confidence, researchers to efficiently find the data they need, and retailers to gain fuller, brighter insights on current and future trends.

Why Connect?

Long term client partnerships are the cornerstone of what we do. We deliver industry-leading knowledge solutions that exceeds the most exacting demands and expectations of our customers globally, providing better business outcomes, driving growth and creating value.

Our tools help customers to be more productive, make better decisions and get the results they expect.

Services

  • New Product Insights
  • Global Consumer Insights
  • Market Sizing
  • Innova Trends Framework
  • Innova Reports
  • Ingredient Genius
  • Quest
  • Product Retrieval
  • Consulting



Articles On NutritionInsight
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NUTRITION & HEALTH NEWS

Vitafoods Europe exhibitors tease mobility and on-the-go supplement showcases

17 Sep 2021 --- Vitafoods Europe 2021 will be the first in-person trade show for many companies since the COVID-19 pandemic brought much of the world to an 18-month halt. This year’s event... Read More

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NUTRITION & HEALTH NEWS

Evonik to roll out omega 3 powders in Brazil amid growing demand

16 Sep 2021 --- Evonik is targeting Latin America’s “strong” market demand for dietary supplements, with the company rolling out some of its fish oil-based omega 3 grades in... Read More

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NUTRITION & HEALTH NEWS

Layn launches antioxidant targeting inflammation and oxidative stress

16 Sep 2021 --- Layn Natural Ingredients has unveiled SophorOx, a natural antioxidant extract ingredient scientifically supported by a study to inhibit oxidative stress and support a healthy... Read More

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FOOD INGREDIENTS NEWS

Novastell focalizes on ethically sourced and organic ingredients, in line with consumer demand

16 Sep 2021 --- From being a lifestyle choice for a small consumer segment, organic foodstuffs and functional products are growing in market share. This is according to Avril group subsidiary and... Read More

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FOOD RESEARCH

US consumers troubled by untested ingredients in supplements and personal care, finds NSF survey

15 Sep 2021 --- The majority of US consumers are concerned with the safety of dietary supplements (96%) and personal care products and cosmetics (95%), according to a new NSF survey. For all... Read More




Videos
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Innova Market Insights analyzes regional variances of immunity claims trend

08 Jul 2021 --- Innova Market Insights’ latest survey of 10,000 consumers across ten countries evidences the mainstay demand for F&B products with immunity claims. Lu Ann Williams, global insights director, details the regional variances of the trend while highlighting popular formats for wellness-promoting ingredients.

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Tailored to Fit: Personalization among top trends of 2021

19 Nov 2020 --- Chang Liu, market analyst at Innova Market Insights, discusses “Tailored to Fit,” one of the market researcher’s Top Trends for 2021. Liu explains how personalization comes into play for NPD and how technology is impacting the space. Moreover, she elaborates on how different consumer generations are perceiving the personalization trend.

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“Transparency Triumphs” crowned Innova Market Insights’ Top Trend for 2021

29 Oct 2020 --- “Transparency Triumphs” leads Innova Market Insights’ newly unveiled Top Ten Trends for 2021. Lu Ann Williams, global insights director, details these themes’ evolution in successful product trends. Another prominent trend is “In Tune With Immune,” with Williams observing how zinc and vitamins C and D are flying off the shelves. Other hot topics related to immunity include the microbiome and personalized nutrition.

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Nutrition to support both physical and emotional well-being

06 Jun 2019 --- Nutrition that supports both physical and emotional well-being is thriving. This is according to Tom Vierhile, VP Strategic Insights, North America, at Innova Market Insights, speaking to NutritionInsight at IFT Food Expo 2019 in New Orleans.

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Baobab as a trending superfruit

06 Dec 2018 --- Nexira launched a baobab product as the company’s latest superfruit. “It combines well with other Nexira’s superfruits thanks to its antioxidant properties and high nutrient content. Organic certified and sustainably harvested in Africa this new ingredient will be a perfect source of inspiration for your new product developments,” the company writes. The baobab superfruit has been enjoying an NPD resurgence, boosted by renewed interest in the digestive health and low GI space, as well its strong potential for use in the sports nutrition market. Baobab – which is touted as offering low GI appeal, a high dietary fiber content and for being rich in vitamin C – has seen annual growth of 53 percent in NPD, according to Innova Market Insights data.




Articles On The World of Food Ingredients
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THE WORLD OF FOOD INGREDIENTS

Vitamins & Minerals for Immune Health

25 Sep 2020 --- Sparked by COVID-19, immune health has become even more important to consumers and manufacturers. According to Innova Market Insights’ 2020 consumer survey, 45% of global consumers say they’re consuming more food and beverage products to boost their immune system.

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THE WORLD OF FOOD INGREDIENTS

View from the Top - Paul Collins, Managing Director, GNT UK and Board member of GNT Group

01 Feb 2014 --- It is clear that there will be changes in the EU food colorings market, as there are products there that will not comply with the Guidance Notes. An interview about expansion plans, natural color use, EU regulatory changes and other issues.




Nutrition Focus
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01 Aug 2021 | Innova Market Insights

Plant-based innovations trend in supplements

Plant-based supplements have seen 26 percent average annual growth between 2016 and 2020. Sports powders are an especially popular category, but sports bars are the fastest growing.... Read More

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01 Jul 2021 | Innova Market Insights

Inner well-being embraces gut, brain and immune health

Supplements promoting aspects of inner well-being, including digestion, mood and immunity, are on the rise. In addition to probiotics, popular ingredients include turmeric and ashwagandha.... Read More

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01 Jun 2021 | Innova Market Insights

Beauty-from-within sector expands beyond skin

While skin health claims continue to grow, many beauty-from-within offerings are also embracing other positionings like immunity, bone health and wellness. Collagen and hyaluronic acid are... Read More

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01 May 2021 | Innova Market Insights

World wakes up to energy ingredient potential

Having experienced 50 percent average annual growth since 2017, supplements with energy and stamina claims are on the up and up. Within this, botanicals are picking up pace, as well as... Read More

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01 Apr 2021 | Innova Market Insights

Healthy aging embraces prevention

Younger consumers are starting to engage in the healthy aging market as the role of prevention comes to the fore. Other forces shaping this sector include the COVID-19 pandemic and the rise... Read More




Podcasts
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Formulating for Success: Functional Food & Skin Health

19 Jul 2021 --- Demand for functional food continues to grow with more and more consumers looking for foods with a specific health benefit. Join Swati Kalgaonkar, Associate Director, Nutrition Research Programme at the Almond Board of California and Lu Ann Williams, Global Insights Director at Innova Market Insights as they highlight this growing trend, exploring demand for food with skin health credentials, and how developers can respond using California almonds.

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NewsBite Podcast (November 16-20): “Persona Nutrition expands personalized supplements, Innova Market Insights details Tailored to Fit trend”

23 Nov 2020 --- This week’s NutritionInsight NewsBite podcast details the personalization trend, which is ushering in a new norm for bespoke foods, beverages and supplements, according to Innova Market Insights. Tapping into that same trend, Persona Nutrition expanded its supplements portfolio to address sleep, energy, stress and immunity in novel capsule designs. Read MorePersona expands line of personalized supplements to boost sleep, energy, stress and immunityTailored to fit: Innova Market Insights spotlights “ever-expanding” personalized nutritionKappa Bioscience supports research on vitamin K deficiency and COVID-19 severity link

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NewsBite Podcast (April 27-May 1): “Personalization and plant-power trend in sports nutrition, Calls for EU-wide Nutri-Score implementation”

01 May 2020 --- NutritionInsight's weekly NewsBite podcast takes a snapshot look at the latest industry news. Innova Market Insights reported on the expanding personalization and plant-power trends in sports nutrition while Nestlé and Danone pushed for the Nutri-Score traffic light system to become mandatory on front-of-pack labeling. The global pandemic continued to pose several supply chain disruptions on India-based nutrition companies as well as present R&D challenges in conducting and completing clinical trials.Read more:Personalization and plant-power trend in sports nutrition as industry battles misinformationNestlé and Danone push for Nutri-Score roll out as COVID-19 deepens nutritional riftsDisrupted clinical trials to have knock-on effects on R&D, experts warn




Webinars
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Opportunities in Functional Nutrition

20 Jul 2021 --- The ongoing trend toward proactively managing health and well-being has been brought into sharper focus by COVID-19. As consumers embrace healthier ways of living, the opportunities for the food and beverage market to support improved nutrition are growing. Lu Ann Williams, Innova Market Insights’ global insights director, presents the developments and opportunities in the realm of functional nutrition.

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Spotlight on Immunity: New Product Development Proliferates

29 Jul 2020 --- Looking ahead to the years after the COVID-19 outbreak, consumers are expected to show higher levels of interest in their immune health. This could open doors for more products with a specific focus on immune health rather than those with multiple health messages of which immunity is simply one of many.

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Hitting the sweet spot with lactases: Enabling health benefits without compromise

01 Jul 2020 --- DuPont’s new lactase enzyme solutions answer the growing consumer demand for dairy products that are lactose-free, as well as offering a more desirable nutritional profile in terms of sugar and fiber content. Bonlacta is DuPont’s latest North American enzyme, while flagship lactase Nurica launched in Europe at the end of 2019. Introducing this webinar, Lu Ann Williams, Director of Insights and Innovation at Innova Market Insights, also shares how the market researcher’s Top Ten Trends for 2020 are impacting themes around reformulation in innovation.

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Top Flavor Trends for 2020

21 May 2020 --- Flavors are more than ever at the center of new product innovation as ethnic flavors continue to expand globally. Meanwhile, storytelling is key to engaging with consumers. Health is top-of-mind for consumers while wellness flavors such as botanicals continue to thrive. At the same time, indulgence remains a key aspect that is reflected through the rise of brown flavors, combinations of flavor and texture, and the revival of all-time favorites. Hybrid NPD and a focus on the taste buds with combinations of spicy, salty, and sour flavors are driving experimentation and rich experiences. In this webinar, Lu Ann Williams, Director of Insights & Innovation highlights the top flavor innovations of today.This is the summary version of the Top Flavor Trends for 2020 webinar. For the full version, please reach out to us at contact@innovami.com.

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Using a Triple Bottom Line Sustainability Approach to Create Business Value

22 Apr 2020 --- According to a recent Innova Market Insights survey*, nearly nine in ten consumers around the world expect companies to invest in sustainability. CP Kelco has implemented a Triple Bottom Line sustainability strategy to align its values with its customers, suppliers, employees and stakeholders. In this session, we show you how all parts of the business can work together to drive sustainable value creation through water and waste reduction, upcycling, employee safety, community service and more.*Innova Trends Survey 2019 of 1,000 consumers interviewed in each of the following countries: Brazil, China, France, Germany, UK, India, Indonesia, Mexico, Spain and the United States




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