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Innova Market Insights

Company-logo  COMPANY DETAILS
Innova Market Insights
Velperweg 18
Arnhem
6824 BH
Netherlands

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  +31 26 319 2000




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Who we are

Innova Market Insights is a global knowledge leader in the food and beverage industry. We have built our reputation on our extensive tracking system for new food and beverage product launches in more than 75+ countries and our ability to use advanced data analytics to convert industry-leading market research into meaningful guidance on present and future trends in FMCG.

Our customers, among the top 500 FMCG companies in the world, value us for our local and regional knowledge insights that support them in their decision-making. When they win, we win. With Innova as a business resource, companies can move faster and with greater confidence. Our tools enable product developers to design successful products, marketers to address markets with confidence, researchers to efficiently find the data they need, and retailers to gain fuller, brighter insights on current and future trends.

Why Connect?

Long term client partnerships are the cornerstone of what we do. We deliver industry-leading knowledge solutions that exceeds the most exacting demands and expectations of our customers globally, providing better business outcomes, driving growth and creating value.

Our tools help customers to be more productive, make better decisions and get the results they expect.

Services

  • New Product Insights
  • Global Consumer Insights
  • Market Sizing
  • Innova Trends Framework
  • Innova Reports
  • Ingredient Genius
  • Quest
  • Product Retrieval
  • Consulting



Articles On NutritionInsight
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NUTRITION & HEALTH NEWS

Fermented collagen supplement touts “unmatched” bioavailability

08 Jul 2020 --- Fermented collagen is the key to increased bioavailability according to US-based supplement brand Ancient Nutrition, which is releasing four new encapsulated versions of its Multi... Read More

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NUTRITION & HEALTH NEWS

Chelsea FC’s personalized sports nutrition service “revolutionizes” performance

07 Jul 2020 --- UK-based Chelsea Digital Ventures (CDV), a digital business spun out of Chelsea Football Club (FC), has launched a personalized sports nutrition service called Blue Fuel.... Read More

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NUTRITION & HEALTH NEWS

A “recession proof” sector? Cosmeceutical industry discusses COVID-19 ramifications

06 Jul 2020 --- The COVID-19 fog has not yet lifted, however the many industries affected by the lockdowns, including the beauty-from-within segment, are attempting to forecast its potential... Read More

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NUTRITION & HEALTH NEWS

Researchers cast doubt on fighting non-communicable diseases with supplements

06 Jul 2020 --- There is little evidence that vitamin, mineral and fish oil supplements protect against non-communicable diseases (NCD) despite increasing purchases from healthy people. This is... Read More

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NUTRITION & HEALTH NEWS

CBD synergies: HempRise exec spotlights botanical adaptogens

06 Jul 2020 --- Cannabidiol (CBD) synergies are an area with “incredible growth potential” as cannabinoid hemp extracts become more mainstream. This is according to Collette Kakuk, Vice... Read More




Videos
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Nutrition to support both physical and emotional well-being

06 Jun 2019 --- Nutrition that supports both physical and emotional well-being is thriving. This is according to Tom Vierhile, VP Strategic Insights, North America, at Innova Market Insights, speaking to NutritionInsight at IFT Food Expo 2019 in New Orleans.

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Baobab as a trending superfruit

06 Dec 2018 --- Nexira launched a baobab product as the company’s latest superfruit. “It combines well with other Nexira’s superfruits thanks to its antioxidant properties and high nutrient content. Organic certified and sustainably harvested in Africa this new ingredient will be a perfect source of inspiration for your new product developments,” the company writes. The baobab superfruit has been enjoying an NPD resurgence, boosted by renewed interest in the digestive health and low GI space, as well its strong potential for use in the sports nutrition market. Baobab – which is touted as offering low GI appeal, a high dietary fiber content and for being rich in vitamin C – has seen annual growth of 53 percent in NPD, according to Innova Market Insights data.

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Trends in astaxanthin application

19 Sep 2018 --- At Vitafoods Asia 2018, AstaReal highlighted several trends in astaxanthin application. “I see tremendous opportunities in Asia-Pacific. Innova Market Insights data has allowed us to great insight into APAC. The number of new astaxanthin launches in the region has been growing at a phenomenal rate with 19 percent CAGR between 2011 and 2016. By market share APAC represents 21 percent of this new product development. That tells us that it is a hotbed of activity and especially in the areas where people are interested in, we have discovered that skin health is number one, followed by general health & wellness, followed by eye health. That gives us a tremendous opportunity to leverage the portfolio that we have to create value added products,” says Vincent Woods.

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The mainstreaming of sports nutrition

23 May 2018 --- NutritionInsight spoke to Innova Market Insights analyst, Florencia Moreno Torres, at Vitafoods 2018. At the show, Innova Market Insights noted a 14 percent average annual growth in sports nutrition launches featuring plant protein (global, 2013-2017), but also a continued CAGR of 10 percent in whey protein over this period. “There’s still room for growth in three areas in sports nutrition,” she says. “The first one has to do with flavors and the fact that there is so much innovation and competition in the market. Consumers won’t just settle; they’re looking for novel and improved flavor profiles. Secondly, everything that has to do with transparency, clean label and sustainability if possible.”




Articles On The World of Food Ingredients
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THE WORLD OF FOOD INGREDIENTS

View from the Top - Paul Collins, Managing Director, GNT UK and Board member of GNT Group

01 Feb 2014 --- It is clear that there will be changes in the EU food colorings market, as there are products there that will not comply with the Guidance Notes. An interview about expansion plans, natural color use, EU regulatory changes and other issues.




Nutrition Focus
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01 Jul 2020 | Innova Market Insights

Skin health drives NPD

The last three years have seen a notable growth in food, beverage and supplement launches featuring skin health claims. This rise is particularly notable in Europe, North America and... Read More

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01 May 2020 | Innova Market Insights

Sports nutrition dominates heart health NPD

New launches featuring a heart health claim have stabilized in recent years, although the active categories have seen a major shift. Sports Nutrition has leapt from having heart health... Read More

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01 Apr 2020 | Innova Market Insights

Collagen moves into the mainstream

Launches featuring collagen are on the rise, which has seen average annual growth of 27 percent since 2015. Supplements continue to be the top market category, with a whopping 35 percent of... Read More

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03 Mar 2020 | Innova Market Insights

Supplements lead the way in digestive health claims

Digestive health claims continue to drive innovation, with Australasia leading the way with 6.9 percent of food and beverage launches featuring a digestive health claim in 2019. Since 2015,... Read More

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06 Feb 2020 | Innova Market Insights

Clean label claims reign across market categories

Food and beverage launches with a clean label claim are on the rise, as a focus on organic and understandable ingredients takes over. Australasia in particular is leading in new clean label... Read More




Podcasts
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NewsBite Podcast (April 27-May 1): “Personalization and plant-power trend in sports nutrition, Calls for EU-wide Nutri-Score implementation”

01 May 2020 --- NutritionInsight's weekly NewsBite podcast takes a snapshot look at the latest industry news. Innova Market Insights reported on the expanding personalization and plant-power trends in sports nutrition while Nestlé and Danone pushed for the Nutri-Score traffic light system to become mandatory on front-of-pack labeling. The global pandemic continued to pose several supply chain disruptions on India-based nutrition companies as well as present R&D challenges in conducting and completing clinical trials.Read more:Personalization and plant-power trend in sports nutrition as industry battles misinformationNestlé and Danone push for Nutri-Score roll out as COVID-19 deepens nutritional riftsDisrupted clinical trials to have knock-on effects on R&D, experts warn




Webinars
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Hitting the sweet spot with lactases: Enabling health benefits without compromise

01 Jul 2020 --- DuPont’s new lactase enzyme solutions answer the growing consumer demand for dairy products that are lactose-free, as well as offering a more desirable nutritional profile in terms of sugar and fiber content. Bonlacta is DuPont’s latest North American enzyme, while flagship lactase Nurica launched in Europe at the end of 2019. Introducing this webinar, Lu Ann Williams, Director of Insights and Innovation at Innova Market Insights, also shares how the market researcher’s Top Ten Trends for 2020 are impacting themes around reformulation in innovation.

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Top Flavor Trends for 2020

21 May 2020 --- Flavors are more than ever at the center of new product innovation as ethnic flavors continue to expand globally. Meanwhile, storytelling is key to engaging with consumers. Health is top-of-mind for consumers while wellness flavors such as botanicals continue to thrive. At the same time, indulgence remains a key aspect that is reflected through the rise of brown flavors, combinations of flavor and texture, and the revival of all-time favorites. Hybrid NPD and a focus on the taste buds with combinations of spicy, salty, and sour flavors are driving experimentation and rich experiences. In this webinar, Lu Ann Williams, Director of Insights & Innovation highlights the top flavor innovations of today.This is the summary version of the Top Flavor Trends for 2020 webinar. For the full version, please reach out to us at contact@innovami.com.

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Using a Triple Bottom Line Sustainability Approach to Create Business Value

22 Apr 2020 --- According to a recent Innova Market Insights survey*, nearly nine in ten consumers around the world expect companies to invest in sustainability. CP Kelco has implemented a Triple Bottom Line sustainability strategy to align its values with its customers, suppliers, employees and stakeholders. In this session, we show you how all parts of the business can work together to drive sustainable value creation through water and waste reduction, upcycling, employee safety, community service and more.*Innova Trends Survey 2019 of 1,000 consumers interviewed in each of the following countries: Brazil, China, France, Germany, UK, India, Indonesia, Mexico, Spain and the United States

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The Right Bite

15 Apr 2020 --- A healthy brain is one that has the ability to remember, concentrate and maintain a clear and active mind. Increasingly, it’s not just the senior population who are concerned with optimizing such functions, but also younger consumers who are managing careers, families and social lives while striving to maintain healthy lifestyle. In this webinar, Lu Ann Williams, Director of Insights & Innovation highlights the key trends in energy-boosting food/drinks, convenient solutions and comforting foods that are becoming a part of consumers' busy lifestyles.

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Top Ten Trends for 2020

07 Nov 2019 --- Innova Market Insights releases its Top Ten Trends for 2020, using its ongoing analyses of global developments in food and drink launch activity to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond. In addition to the Top Ten Trends identified for 2020, key themes from previous years, including “Discovery: The Adventurous Consumers,” “The Plant Kingdom,” “Alternatives To All,” “Green Appeal” and “Snacking: The Definitive Occasion” will also continue to feature strongly.This webinar is highlighting the first 5 trends. For the full version reach out to us at contact@innovami.com.




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