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Innova Market Insights

Company-logo  COMPANY DETAILS
Innova Market Insights
Velperweg 18
Arnhem
6824 BH
Netherlands


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  +31 26 319 2000




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Who we are

Innova Market Insights is a global knowledge leader in the food and beverage industry. We have built our reputation on our extensive tracking system for new food and beverage product launches in more than 75+ countries and our ability to use advanced data analytics to convert industry-leading market research into meaningful guidance on present and future trends in FMCG.

Our customers, among the top 500 FMCG companies in the world, value us for our local and regional knowledge insights that support them in their decision-making. When they win, we win. With Innova as a business resource, companies can move faster and with greater confidence. Our tools enable product developers to design successful products, marketers to address markets with confidence, researchers to efficiently find the data they need, and retailers to gain fuller, brighter insights on current and future trends.

Why Connect?

Long term client partnerships are the cornerstone of what we do. We deliver industry-leading knowledge solutions that exceeds the most exacting demands and expectations of our customers globally, providing better business outcomes, driving growth and creating value.

Our tools help customers to be more productive, make better decisions and get the results they expect.

Services

  • New Product Insights
  • Global Consumer Insights
  • Market Sizing
  • Innova Trends Framework
  • Innova Reports
  • Ingredient Genius
  • Quest
  • Product Retrieval
  • Consulting



Articles On NutritionInsight
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NUTRITION & HEALTH NEWS

MacuHealth scores eye supplement certification as 61% of brands fall short of label claims

22 Jun 2021 --- MacuHealth has landed supplement certification for its triple carotenoid formula after a test revealed 61 percent of vision supplements do not meet label claims.

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NUTRITION & HEALTH NEWS

Robertet and Fleur de Vie to explore spirulina potential in functional F&B and supplements

22 Jun 2021 --- Natural ingredients supplier Robertet is working together with Fleur de Vie to combine spirulina with other proprietary ingredients and develop functional F&B and supplement... Read More

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NUTRITION & HEALTH NEWS

Marrying superfoods and caffeine: Hyperbite Energy launches chewable energy mint

21 Jun 2021 --- Supplement brand Hyperbite Energy is launching its first two products, Hyperbite Energy and Hyperbite Energy Pre-workout. In a compact chewable mint, the product offers rapid... Read More

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BUSINESS NEWS

DSM opens special care premix facility as demand for tailored solutions reaches “new heights”

18 Jun 2021 --- DSM is increasing the production of its special care premix solutions with the opening of Buk2, an extended manufacturing facility in Buk, Poland. The facility will help meet the... Read More

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NUTRITION & HEALTH NEWS

Else Nutrition launches plant-based protein shake as cow-milk alternative for children

18 Jun 2021 --- Else Nutrition, a company specializing in plant-based nutrition for babies, toddlers and children, is launching two plant-based protein shakes.




Videos
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Tailored to Fit: Personalization among top trends of 2021

19 Nov 2020 --- Chang Liu, market analyst at Innova Market Insights, discusses “Tailored to Fit,” one of the market researcher’s Top Trends for 2021. Liu explains how personalization comes into play for NPD and how technology is impacting the space. Moreover, she elaborates on how different consumer generations are perceiving the personalization trend.

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“Transparency Triumphs” crowned Innova Market Insights’ Top Trend for 2021

29 Oct 2020 --- “Transparency Triumphs” leads Innova Market Insights’ newly unveiled Top Ten Trends for 2021. Lu Ann Williams, global insights director, details these themes’ evolution in successful product trends. Another prominent trend is “In Tune With Immune,” with Williams observing how zinc and vitamins C and D are flying off the shelves. Other hot topics related to immunity include the microbiome and personalized nutrition.

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Nutrition to support both physical and emotional well-being

06 Jun 2019 --- Nutrition that supports both physical and emotional well-being is thriving. This is according to Tom Vierhile, VP Strategic Insights, North America, at Innova Market Insights, speaking to NutritionInsight at IFT Food Expo 2019 in New Orleans.

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Baobab as a trending superfruit

06 Dec 2018 --- Nexira launched a baobab product as the company’s latest superfruit. “It combines well with other Nexira’s superfruits thanks to its antioxidant properties and high nutrient content. Organic certified and sustainably harvested in Africa this new ingredient will be a perfect source of inspiration for your new product developments,” the company writes. The baobab superfruit has been enjoying an NPD resurgence, boosted by renewed interest in the digestive health and low GI space, as well its strong potential for use in the sports nutrition market. Baobab – which is touted as offering low GI appeal, a high dietary fiber content and for being rich in vitamin C – has seen annual growth of 53 percent in NPD, according to Innova Market Insights data.

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Trends in astaxanthin application

19 Sep 2018 --- At Vitafoods Asia 2018, AstaReal highlighted several trends in astaxanthin application. “I see tremendous opportunities in Asia-Pacific. Innova Market Insights data has allowed us to great insight into APAC. The number of new astaxanthin launches in the region has been growing at a phenomenal rate with 19 percent CAGR between 2011 and 2016. By market share APAC represents 21 percent of this new product development. That tells us that it is a hotbed of activity and especially in the areas where people are interested in, we have discovered that skin health is number one, followed by general health & wellness, followed by eye health. That gives us a tremendous opportunity to leverage the portfolio that we have to create value added products,” says Vincent Woods.




Articles On The World of Food Ingredients
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THE WORLD OF FOOD INGREDIENTS

Vitamins & Minerals for Immune Health

25 Sep 2020 --- Sparked by COVID-19, immune health has become even more important to consumers and manufacturers. According to Innova Market Insights’ 2020 consumer survey, 45% of global consumers say they’re consuming more food and beverage products to boost their immune system.

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THE WORLD OF FOOD INGREDIENTS

View from the Top - Paul Collins, Managing Director, GNT UK and Board member of GNT Group

01 Feb 2014 --- It is clear that there will be changes in the EU food colorings market, as there are products there that will not comply with the Guidance Notes. An interview about expansion plans, natural color use, EU regulatory changes and other issues.




Nutrition Focus
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01 Jun 2021 | Innova Market Insights

Beauty-from-within sector expands beyond skin

While skin health claims continue to grow, many beauty-from-within offerings are also embracing other positionings like immunity, bone health and wellness. Collagen and hyaluronic acid are... Read More

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01 May 2021 | Innova Market Insights

World wakes up to energy ingredient potential

Having experienced 50 percent average annual growth since 2017, supplements with energy and stamina claims are on the up and up. Within this, botanicals are picking up pace, as well as... Read More

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01 Apr 2021 | Innova Market Insights

Healthy aging embraces prevention

Younger consumers are starting to engage in the healthy aging market as the role of prevention comes to the fore. Other forces shaping this sector include the COVID-19 pandemic and the rise... Read More

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02 Mar 2021 | Innova Market Insights

Prebiotics gain ground across markets

Prebiotic launches are gaining ground, especially in Europe. While the Baby & Toddlers category currently dominates, Supplements is the fastest growing. Other categories to look out... Read More

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01 Feb 2021 | Innova Market Insights

Nutraceuticals make splash in children’s nutrition

While the number of launches in the children’s nutrition space has been relatively stable over the past five years, the segment is seeing a definite shift toward nutraceuticals.... Read More




Podcasts
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NewsBite Podcast (November 16-20): “Persona Nutrition expands personalized supplements, Innova Market Insights details Tailored to Fit trend”

23 Nov 2020 --- This week’s NutritionInsight NewsBite podcast details the personalization trend, which is ushering in a new norm for bespoke foods, beverages and supplements, according to Innova Market Insights. Tapping into that same trend, Persona Nutrition expanded its supplements portfolio to address sleep, energy, stress and immunity in novel capsule designs. Read MorePersona expands line of personalized supplements to boost sleep, energy, stress and immunityTailored to fit: Innova Market Insights spotlights “ever-expanding” personalized nutritionKappa Bioscience supports research on vitamin K deficiency and COVID-19 severity link

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NewsBite Podcast (April 27-May 1): “Personalization and plant-power trend in sports nutrition, Calls for EU-wide Nutri-Score implementation”

01 May 2020 --- NutritionInsight's weekly NewsBite podcast takes a snapshot look at the latest industry news. Innova Market Insights reported on the expanding personalization and plant-power trends in sports nutrition while Nestlé and Danone pushed for the Nutri-Score traffic light system to become mandatory on front-of-pack labeling. The global pandemic continued to pose several supply chain disruptions on India-based nutrition companies as well as present R&D challenges in conducting and completing clinical trials.Read more:Personalization and plant-power trend in sports nutrition as industry battles misinformationNestlé and Danone push for Nutri-Score roll out as COVID-19 deepens nutritional riftsDisrupted clinical trials to have knock-on effects on R&D, experts warn




Webinars
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Spotlight on Immunity: New Product Development Proliferates

29 Jul 2020 --- Looking ahead to the years after the COVID-19 outbreak, consumers are expected to show higher levels of interest in their immune health. This could open doors for more products with a specific focus on immune health rather than those with multiple health messages of which immunity is simply one of many.

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Hitting the sweet spot with lactases: Enabling health benefits without compromise

01 Jul 2020 --- DuPont’s new lactase enzyme solutions answer the growing consumer demand for dairy products that are lactose-free, as well as offering a more desirable nutritional profile in terms of sugar and fiber content. Bonlacta is DuPont’s latest North American enzyme, while flagship lactase Nurica launched in Europe at the end of 2019. Introducing this webinar, Lu Ann Williams, Director of Insights and Innovation at Innova Market Insights, also shares how the market researcher’s Top Ten Trends for 2020 are impacting themes around reformulation in innovation.

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Top Flavor Trends for 2020

21 May 2020 --- Flavors are more than ever at the center of new product innovation as ethnic flavors continue to expand globally. Meanwhile, storytelling is key to engaging with consumers. Health is top-of-mind for consumers while wellness flavors such as botanicals continue to thrive. At the same time, indulgence remains a key aspect that is reflected through the rise of brown flavors, combinations of flavor and texture, and the revival of all-time favorites. Hybrid NPD and a focus on the taste buds with combinations of spicy, salty, and sour flavors are driving experimentation and rich experiences. In this webinar, Lu Ann Williams, Director of Insights & Innovation highlights the top flavor innovations of today.This is the summary version of the Top Flavor Trends for 2020 webinar. For the full version, please reach out to us at contact@innovami.com.

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Using a Triple Bottom Line Sustainability Approach to Create Business Value

22 Apr 2020 --- According to a recent Innova Market Insights survey*, nearly nine in ten consumers around the world expect companies to invest in sustainability. CP Kelco has implemented a Triple Bottom Line sustainability strategy to align its values with its customers, suppliers, employees and stakeholders. In this session, we show you how all parts of the business can work together to drive sustainable value creation through water and waste reduction, upcycling, employee safety, community service and more.*Innova Trends Survey 2019 of 1,000 consumers interviewed in each of the following countries: Brazil, China, France, Germany, UK, India, Indonesia, Mexico, Spain and the United States

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The Right Bite

15 Apr 2020 --- A healthy brain is one that has the ability to remember, concentrate and maintain a clear and active mind. Increasingly, it’s not just the senior population who are concerned with optimizing such functions, but also younger consumers who are managing careers, families and social lives while striving to maintain healthy lifestyle. In this webinar, Lu Ann Williams, Director of Insights & Innovation highlights the key trends in energy-boosting food/drinks, convenient solutions and comforting foods that are becoming a part of consumers' busy lifestyles.




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