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Innova Market Insights

Company-logo  COMPANY DETAILS
Innova Market Insights
Velperweg 18
Arnhem
6824 BH
Netherlands

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  +31 26 319 2000




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Who we are

Innova Market Insights is a global knowledge leader in the food and beverage industry. We have built our reputation on our extensive tracking system for new food and beverage product launches in more than 75+ countries and our ability to use advanced data analytics to convert industry-leading market research into meaningful guidance on present and future trends in FMCG.

Our customers, among the top 500 FMCG companies in the world, value us for our local and regional knowledge insights that support them in their decision-making. When they win, we win. With Innova as a business resource, companies can move faster and with greater confidence. Our tools enable product developers to design successful products, marketers to address markets with confidence, researchers to efficiently find the data they need, and retailers to gain fuller, brighter insights on current and future trends.

Why Connect?

Long term client partnerships are the cornerstone of what we do. We deliver industry-leading knowledge solutions that exceeds the most exacting demands and expectations of our customers globally, providing better business outcomes, driving growth and creating value.

Our tools help customers to be more productive, make better decisions and get the results they expect.

Services

  • New Product Insights
  • Global Consumer Insights
  • Market Sizing
  • Innova Trends Framework
  • Innova Reports
  • Ingredient Genius
  • Quest
  • Product Retrieval
  • Consulting



Articles On NutritionInsight
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NUTRITION & HEALTH NEWS

Industry weighs in on vitamin absorption needs as consumers turn from synthetic sources

20 Jan 2020 --- Vitamins and minerals have long been stalwarts in the supplement space, but they are by no means out-of-date. The market has embraced trends from plant-based and organic to clean... Read More

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NUTRITION & HEALTH NEWS

Bellway brings clean label soluble fiber to US market

17 Jan 2020 --- US-based natural fiber brand Bellway has launched a “next-generation” soluble fiber that is suitable for keto, paleo and gluten-free diets. This move addresses the... Read More

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NUTRITION & HEALTH NEWS

USDA reveals nuts have fewer calories than previously thought, KIND Healthy Snacks updates labels

16 Jan 2020 --- Despite an unchanged product, KIND Healthy Snacks has reduced the labeled calorie count by 10-30 calories on more than 95 percent of its nut snack bar portfolio. This is the result... Read More

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NUTRITION & HEALTH NEWS

Industry highlights “untapped potential” as energy ingredients shift focus toward mental performance

15 Jan 2020 --- A major shift is occurring within the energy ingredient space, with NPD addressing mental agility rising in popularity – for gamers especially. Industry-wide consumer concerns... Read More

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NUTRITION & HEALTH NEWS

IFF Health's brain-boosting ingredient receives claims approval in Australia and New Zealand

15 Jan 2020 --- The Food Standards Australia New Zealand (FSANZ) authority has approved IFF Health’s (formerly known as Frutarom Health) cognitive ingredient’s brain-boosting claims.... Read More




Video Interviews
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Nutrition to support both physical and emotional well-being

Nutrition that supports both physical and emotional well-being is thriving. This is according to Tom Vierhile, VP Strategic Insights, North America, at Innova Market Insights, speaking to NutritionInsight at IFT Food Expo 2019 in New Orleans.

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Baobab as a trending superfruit

Nexira launched a baobab product as the company’s latest superfruit. “It combines well with other Nexira’s superfruits thanks to its antioxidant properties and high nutrient content. Organic certified and sustainably harvested in Africa this new ingredient will be a perfect source of inspiration for your new product developments,” the company writes. The baobab superfruit has been enjoying an NPD resurgence, boosted by renewed interest in the digestive health and low GI space, as well its strong potential for use in the sports nutrition market. Baobab – which is touted as offering low GI appeal, a high dietary fiber content and for being rich in vitamin C – has seen annual growth of 53 percent in NPD, according to Innova Market Insights data.

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Trends in astaxanthin application

At Vitafoods Asia 2018, AstaReal highlighted several trends in astaxanthin application. “I see tremendous opportunities in Asia-Pacific. Innova Market Insights data has allowed us to great insight into APAC. The number of new astaxanthin launches in the region has been growing at a phenomenal rate with 19 percent CAGR between 2011 and 2016. By market share APAC represents 21 percent of this new product development. That tells us that it is a hotbed of activity and especially in the areas where people are interested in, we have discovered that skin health is number one, followed by general health & wellness, followed by eye health. That gives us a tremendous opportunity to leverage the portfolio that we have to create value added products,” says Vincent Woods.

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The mainstreaming of sports nutrition

NutritionInsight spoke to Innova Market Insights analyst, Florencia Moreno Torres, at Vitafoods 2018. At the show, Innova Market Insights noted a 14 percent average annual growth in sports nutrition launches featuring plant protein (global, 2013-2017), but also a continued CAGR of 10 percent in whey protein over this period. “There’s still room for growth in three areas in sports nutrition,” she says. “The first one has to do with flavors and the fact that there is so much innovation and competition in the market. Consumers won’t just settle; they’re looking for novel and improved flavor profiles. Secondly, everything that has to do with transparency, clean label and sustainability if possible.”




Articles On The World of Food Ingredients
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THE WORLD OF FOOD INGREDIENTS

View from the Top - Paul Collins, Managing Director, GNT UK and Board member of GNT Group

01 Feb 2014 --- It is clear that there will be changes in the EU food colorings market, as there are products there that will not comply with the Guidance Notes. An interview about expansion plans, natural color use, EU regulatory changes and other issues.




Nutrition Focus
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15 Jan 2020 | Innova Market Insights

The mainstreaming of sports nutrition

The sports nutrition category continues to move into the mainstream with strong growth occurring in food and beverages featuring a sports & recovery claim. Other fast growing markets... Read More

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05 Dec 2019 | Innova Market Insights

Growing market for low-alcohol beverages

The low-alcohol space has continued to bloom around the world, although Asia had the highest share in 2018. Although beer is leading, wine is rapidly gaining ground, representing 21 percent... Read More

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15 Oct 2019 | Innova Market Insights

Probiotic ingredients’ rise in supplements

Gut health continues to be a category demanding ample attention. Although probiotic ingredients are trending globally, the data show that they are particularly increasing in Asia and North... Read More

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01 Oct 2019 | Innova Market Insights

Ahead of the game: Energy/Alertness claims grow in global NPD

The energizing aspect of food is increasingly important to consumers as they seek foods that not only nourish but also deliver functional benefits – such as increased... Read More

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01 Sep 2019 | Innova Market Insights

Beauty food: Rise of skin claims on NPD

Food and beverage launches featuring skin claims are growing in the West. This follows in the footsteps of Asia, where they have long been commonplace. Although Soft Drinks is the leading... Read More




Webinars
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Top Ten Trends for 2020

Innova Market Insights releases its Top Ten Trends for 2020, using its ongoing analyses of global developments in food and drink launch activity to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond. In addition to the Top Ten Trends identified for 2020, key themes from previous years, including “Discovery: The Adventurous Consumers,” “The Plant Kingdom,” “Alternatives To All,” “Green Appeal” and “Snacking: The Definitive Occasion” will also continue to feature strongly.This webinar is highlighting the first 5 trends. For the full version reach out to us at contact@innovami.com.

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Stabilizing Dairy Alternative Products with Nature-Powered Solutions

Plant-based proteins have the market buzzing, with food and beverage innovations arriving frequently on store shelves. But formulating beverages with alternative protein sources—whether soy, almond, oat, pea or rice – can present challenges, especially in meeting consumers’ expectations for taste, texture and visual appeal. In this timely webinar, Innova Market Insights and CP Kelco share useful insights about the global dairy alternatives market, the key challenges when formulating these products, and how KELCOGEL® Gellan Gum – a nature-based, fermentation-derived ingredient – serves as a unique, multifunctional solution in the product developer’s toolkit.

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Holistic Health Through the Ages

Gen Z’s are seeking physical improvement. Protein rich and adventurous products and flavors are key in connecting with these consumers. Nutrition that supports both physical and emotional well-being is thriving and generational lenses on health can help you find new opportunities.Innova Market Insights’ Director of Innovation, Lu Ann Williams will highlight the changing demographics, with insights on targeting all generations.

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Sports Nutrition: Plant Powered Performance

In less than two decades, protein supplementation and high protein diets have moved from having niche appeal (primarily the domain of bodybuilders), to being truly mainstream. Innova Market Insights Market Analyst, Myrthe de Beukelaar, takes you inside sports nutrition innovation and how mainstream consumer pay more attention to factors beyond efficient muscle building such as ethical and environmental concerns which translates into a greater uptake of vegan proteins in the market.

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Top Ten Trends 2019

Innova Market Insights releases its Top Ten Trends for 2019, using its ongoing analyses of global developments in food and drink launch activity to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond. In addition to the Top Ten Trends identified for 2019, key themes from previous years, including mindful consumption, clean label, protein content, sugar reduction and plant-based options will also continue to feature strongly.




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