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Innova Market Insights

Company-logo  COMPANY DETAILS
Innova Market Insights
Velperweg 18
Arnhem
6824 BH
Netherlands

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  +31 26 319 2000




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Who we are

Innova Market Insights is a global knowledge leader in the food and beverage industry. We have built our reputation on our extensive tracking system for new food and beverage product launches in more than 75+ countries and our ability to use advanced data analytics to convert industry-leading market research into meaningful guidance on present and future trends in FMCG.

Our customers, among the top 500 FMCG companies in the world, value us for our local and regional knowledge insights that support them in their decision-making. When they win, we win. With Innova as a business resource, companies can move faster and with greater confidence. Our tools enable product developers to design successful products, marketers to address markets with confidence, researchers to efficiently find the data they need, and retailers to gain fuller, brighter insights on current and future trends.

Why Connect?

Long term client partnerships are the cornerstone of what we do. We deliver industry-leading knowledge solutions that exceeds the most exacting demands and expectations of our customers globally, providing better business outcomes, driving growth and creating value.

Our tools help customers to be more productive, make better decisions and get the results they expect.

Services

  • New Product Insights
  • Global Consumer Insights
  • Market Sizing
  • Innova Trends Framework
  • Innova Reports
  • Ingredient Genius
  • Quest
  • Product Retrieval
  • Consulting



Articles On NutritionInsight
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NUTRITION & HEALTH NEWS

Low-calorie sugar demand: Ingredion opens new allulose facility in Mexico

13 Nov 2019 --- Ingredient solution provider Ingredion has inaugurated its first allulose production plant in San Juan del Río, Mexico. In partnership with Japan-based Mastutani Chemical... Read More

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NUTRITION & HEALTH NEWS

Functionalized fiber’s potential flagged as 2020 is dubbed year of inulin

13 Nov 2019 --- Consumers are paying more attention to the fiber-content of their foods than ever before, as gut health shakes off its stigma for good. Ireland-based CyberColloids discusses this in... Read More

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NUTRITION & HEALTH NEWS

A clear winner? Arla brings whey ingredient to protein drinks market

12 Nov 2019 --- Arla Food Ingredients (Arla) is launching Lacprodan ISO.Water, a 100 percent whey protein isolate ingredient, designed specifically for the clear protein beverage space. It is... Read More

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NUTRITION & HEALTH NEWS

Information Age to bolster nootropics in functional food and beverage NPD, says Koios CEO

11 Nov 2019 --- Nootropics are on-track for major growth as consumer needs for enhanced mental agility increase, according to Chris Miller, Founder and CEO of Koios. Miller speaks with... Read More

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NUTRITION & HEALTH NEWS

Avoiding and treating allergies is increasingly difficult – yet essential, says new research

08 Nov 2019 --- Allergy symptoms can range anywhere from annoying to painful to deadly. Therefore, industry is called upon to seek out the best methods to prevent allergies and treat existing ones... Read More




Video Interviews
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Nutrition to support both physical and emotional well-being

06 Jun 2019 --- Nutrition that supports both physical and emotional well-being is thriving. This is according to Tom Vierhile, VP Strategic Insights, North America, at Innova Market Insights, speaking to NutritionInsight at IFT Food Expo 2019 in New Orleans.

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Baobab as a trending superfruit

06 Dec 2018 --- Nexira launched a baobab product as the company’s latest superfruit. “It combines well with other Nexira’s superfruits thanks to its antioxidant properties and high nutrient content. Organic certified and sustainably harvested in Africa this new ingredient will be a perfect source of inspiration for your new product developments,” the company writes. The baobab superfruit has been enjoying an NPD resurgence, boosted by renewed interest in the digestive health and low GI space, as well its strong potential for use in the sports nutrition market. Baobab – which is touted as offering low GI appeal, a high dietary fiber content and for being rich in vitamin C – has seen annual growth of 53 percent in NPD, according to Innova Market Insights data.

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Trends in astaxanthin application

19 Sep 2018 --- At Vitafoods Asia 2018, AstaReal highlighted several trends in astaxanthin application. “I see tremendous opportunities in Asia-Pacific. Innova Market Insights data has allowed us to great insight into APAC. The number of new astaxanthin launches in the region has been growing at a phenomenal rate with 19 percent CAGR between 2011 and 2016. By market share APAC represents 21 percent of this new product development. That tells us that it is a hotbed of activity and especially in the areas where people are interested in, we have discovered that skin health is number one, followed by general health & wellness, followed by eye health. That gives us a tremendous opportunity to leverage the portfolio that we have to create value added products,” says Vincent Woods.

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The mainstreaming of sports nutrition

23 May 2018 --- NutritionInsight spoke to Innova Market Insights analyst, Florencia Moreno Torres, at Vitafoods 2018. At the show, Innova Market Insights noted a 14 percent average annual growth in sports nutrition launches featuring plant protein (global, 2013-2017), but also a continued CAGR of 10 percent in whey protein over this period. “There’s still room for growth in three areas in sports nutrition,” she says. “The first one has to do with flavors and the fact that there is so much innovation and competition in the market. Consumers won’t just settle; they’re looking for novel and improved flavor profiles. Secondly, everything that has to do with transparency, clean label and sustainability if possible.”




Articles On The World of Food Ingredients
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THE WORLD OF FOOD INGREDIENTS

View from the Top - Paul Collins, Managing Director, GNT UK and Board member of GNT Group

01 Feb 2014 --- It is clear that there will be changes in the EU food colorings market, as there are products there that will not comply with the Guidance Notes. An interview about expansion plans, natural color use, EU regulatory changes and other issues.




Nutrition Focus
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15 Oct 2019 | Innova Market Insights

Probiotic ingredients’ rise in supplements

Gut health continues to be a category demanding ample attention. Although probiotic ingredients are trending globally, the data show that they are particularly increasing in Asia and North... Read More

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01 Oct 2019 | Innova Market Insights

Ahead of the game: Energy/Alertness claims grow in global NPD

The energizing aspect of food is increasingly important to consumers as they seek foods that not only nourish but also deliver functional benefits – such as increased... Read More

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01 Sep 2019 | Innova Market Insights

Beauty food: Rise of skin claims on NPD

Food and beverage launches featuring skin claims are growing in the West. This follows in the footsteps of Asia, where they have long been commonplace. Although Soft Drinks is the leading... Read More

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01 Aug 2019 | Innova Market Insights

Supplement growth boosted by CBD and probiotic ingredients

The supplement industry is booming. The indexed number of supplement launches tracked between 2014 and 2018 show an average annual growth rate of 6 percent, with North America having the... Read More

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04 Jul 2019 | Innova Market Insights

The rising popularity of the keto diet

The keto diet is based on the premise of the body entering ketosis. The body reaches a ketogenic state when carbohydrate intake is so low that the body shifts to producing ketones to help... Read More




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