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Innova Market Insights

Company-logo  COMPANY DETAILS
Innova Market Insights
Velperweg 18
Arnhem
6824 BH
Netherlands
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+31 26 319 2000






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Who we are

Innova Market Insights is a global knowledge leader in the food and beverage industry. We have built our reputation on our extensive tracking system for new food and beverage product launches in more than 75+ countries and our ability to use advanced data analytics to convert industry-leading market research into meaningful guidance on present and future trends in FMCG.

Our customers, among the top 500 FMCG companies in the world, value us for our local and regional knowledge insights that support them in their decision-making. When they win, we win. With Innova as a business resource, companies can move faster and with greater confidence. Our tools enable product developers to design successful products, marketers to address markets with confidence, researchers to efficiently find the data they need, and retailers to gain fuller, brighter insights on current and future trends.

Why Connect?

Long term client partnerships are the cornerstone of what we do. We deliver industry-leading knowledge solutions that exceeds the most exacting demands and expectations of our customers globally, providing better business outcomes, driving growth and creating value.

Our tools help customers to be more productive, make better decisions and get the results they expect.

Services

  • New Product Insights
  • Global Consumer Insights
  • Market Sizing
  • Innova Trends Framework
  • Innova Reports
  • Ingredient Genius
  • Quest
  • Product Retrieval
  • Consulting



Articles On Nutrition Insight
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FOOD INGREDIENTS NEWS

Omya hopes to bridge the “fiber gap” with new powder range

24 Nov 2022 --- Swiss industrial mineral specialist Omya has released a new series of powdered fiber supplements, which it hopes will help close the fiber gap as most consumers are not getting... Read More

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NUTRITION & HEALTH NEWS

Mind the fiber gap: Tate & Lyle develops calculator to combat dietary deficiency

19 Oct 2022 --- Tate & Lyle is launching a fiber calculator to track consumers’ intake and increase awareness around fiber deficiency. The tool calculates fiber consumption and recommends... Read More

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BUSINESS NEWS

Better Nutritionals and DouxMatok pioneer good-for-you gummies from natural cane sugar

13 Oct 2022 --- Nutritional R&D innovator Better Nutritionals has partnered with food tech company DouxMatok to create vegan, reduced-sugar, nutraceutical gummies with IncredoSugar, touted as... Read More

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FOOD INGREDIENTS NEWS

Processed soybeans have the nutritional edge, flag Unilever and Wageningen University

13 Oct 2022 --- Scientists from Unilever and Wageningen University, Netherlands, have found that processed soybeans have a slightly better nutritional profile than their mother ingredient,... Read More

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NUTRITION & HEALTH NEWS

Solabia-Algatech Nutrition debuts astaxanthin algae gummies with vitamin C ahead of SupplySide West

12 Oct 2022 --- Microalgae cultivator Solabia-Algatech Nutrition is launching its astaxanthin whole algae complex – AstaPure Arava – in a gummy format as it broadens its portfolio of... Read More




Videos
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Innova Market Insights analyzes regional variances of immunity claims trend

08 Jul 2021 --- Innova Market Insights’ latest survey of 10,000 consumers across ten countries evidences the mainstay demand for F&B products with immunity claims. Lu Ann Williams, global insights director, details the regional variances of the trend while highlighting popular formats for wellness-promoting ingredients.

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Tailored to Fit: Personalization among top trends of 2021

19 Nov 2020 --- Chang Liu, market analyst at Innova Market Insights, discusses “Tailored to Fit,” one of the market researcher’s Top Trends for 2021. Liu explains how personalization comes into play for NPD and how technology is impacting the space. Moreover, she elaborates on how different consumer generations are perceiving the personalization trend.

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“Transparency Triumphs” crowned Innova Market Insights’ Top Trend for 2021

29 Oct 2020 --- “Transparency Triumphs” leads Innova Market Insights’ newly unveiled Top Ten Trends for 2021. Lu Ann Williams, global insights director, details these themes’ evolution in successful product trends. Another prominent trend is “In Tune With Immune,” with Williams observing how zinc and vitamins C and D are flying off the shelves. Other hot topics related to immunity include the microbiome and personalized nutrition.

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Nutrition to support both physical and emotional well-being

06 Jun 2019 --- Nutrition that supports both physical and emotional well-being is thriving. This is according to Tom Vierhile, VP Strategic Insights, North America, at Innova Market Insights, speaking to NutritionInsight at IFT Food Expo 2019 in New Orleans.

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Baobab as a trending superfruit

06 Dec 2018 --- Nexira launched a baobab product as the company’s latest superfruit. “It combines well with other Nexira’s superfruits thanks to its antioxidant properties and high nutrient content. Organic certified and sustainably harvested in Africa this new ingredient will be a perfect source of inspiration for your new product developments,” the company writes. The baobab superfruit has been enjoying an NPD resurgence, boosted by renewed interest in the digestive health and low GI space, as well its strong potential for use in the sports nutrition market. Baobab – which is touted as offering low GI appeal, a high dietary fiber content and for being rich in vitamin C – has seen annual growth of 53 percent in NPD, according to Innova Market Insights data.




Articles On The World of Food Ingredients
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THE WORLD OF FOOD INGREDIENTS

View from the Top - Paul Collins, Managing Director, GNT UK and Board member of GNT Group

01 Feb 2014 --- It is clear that there will be changes in the EU food colorings market, as there are products there that will not comply with the Guidance Notes. An interview about expansion plans, natural color use, EU regulatory changes and other issues.




Nutrition Focus
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01 Nov 2022 | Innova Market Insights

Nutraceuticals

According to Innova Market Insights, nutraceutical product launches tripled in five years, from 2017 to 2021. Meanwhile, Europe was the region with the most nutraceutical launches in this... Read More

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01 Mar 2022 | Innova Market Insights

Stabilizing sports nutrition scene turns to novel ingredients and flavors

Following a peak in 2019, sports nutrition launches are starting to stabilize, although Europe and the Middle East and Africa are seeing especially strong growth. Sports powders are by far... Read More

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01 Feb 2022 | Innova Market Insights

Energy-centric NPD caters to active nutrition

Claims related to energy are on the rise, with supplements and sports nutrition offerings proving especially popular. Unsurprisingly, caffeine is the leading ingredient, but functional... Read More

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01 Jan 2022 | Innova Market Insights

Supplements market shows continuous development

The number of supplement launches is still growing – although it is slowing from previous years. Trending aspects in this space include minimalist packaging and botanical or herbal... Read More

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01 Dec 2021 | Innova Market Insights

Dairy proteins enjoy popularity for sports

While the growth of dairy proteins in supplements and sports nutrition has been steady for the last few years, it remains a popular ingredient, especially for sports powders and within the... Read More




Podcasts
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NewsBite Podcast (Dec 6-10): “‘Mutual benefits’ in targeting global nutrition crisis, flag investors representing US$12.4T”

13 Dec 2021 --- Today’s NewsBite podcast details investors pledging to tackle the global nutrition crisis. Meanwhile, Innova Market Insights’ director expects health demands to hold steady during 2022, while Lactalis Ingredients and Vitux have announced new launches in the sports nutrition and brain health space, respectively.

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NewsBite Podcast (Oct 11-15): “Innova Market Insights’ Top Ten Trends for 2022”

18 Oct 2021 --- This week’s NewsBite podcast details major stories, which included Shared Planet topping Innova Market Insights’ Top Ten Trends for 2022, as well as Aker BioMarine investigating krill oil for liver and metabolic health. There was also a slew of new launches this week, including Ancient Nutrition’s fermented eggshell membrane collagen.

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Formulating for Success: Functional Food & Skin Health

19 Jul 2021 --- Demand for functional food continues to grow with more and more consumers looking for foods with a specific health benefit. Join Swati Kalgaonkar, Associate Director, Nutrition Research Programme at the Almond Board of California and Lu Ann Williams, Global Insights Director at Innova Market Insights as they highlight this growing trend, exploring demand for food with skin health credentials, and how developers can respond using California almonds.

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NewsBite Podcast (November 16-20): “Persona Nutrition expands personalized supplements, Innova Market Insights details Tailored to Fit trend”

23 Nov 2020 --- This week’s NutritionInsight NewsBite podcast details the personalization trend, which is ushering in a new norm for bespoke foods, beverages and supplements, according to Innova Market Insights. Tapping into that same trend, Persona Nutrition expanded its supplements portfolio to address sleep, energy, stress and immunity in novel capsule designs. Read MorePersona expands line of personalized supplements to boost sleep, energy, stress and immunityTailored to fit: Innova Market Insights spotlights “ever-expanding” personalized nutritionKappa Bioscience supports research on vitamin K deficiency and COVID-19 severity link




Webinars
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Top Ten Trends 2023

10 Nov 2022 --- Innova’s global insights director, Lu Ann Williams, presents the eagerly awaited Top Ten Trends for 2023. Discover the consumer and industry insights that will inspire successful innovation over the coming year. Covering the full spectrum of the food and beverage industry, Innova’s Top Ten Trends are the vital guide to future market opportunities.

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Opportunities in Functional Nutrition

20 Jul 2021 --- The ongoing trend toward proactively managing health and well-being has been brought into sharper focus by COVID-19. As consumers embrace healthier ways of living, the opportunities for the food and beverage market to support improved nutrition are growing. Lu Ann Williams, Innova Market Insights’ global insights director, presents the developments and opportunities in the realm of functional nutrition.

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Spotlight on Immunity: New Product Development Proliferates

29 Jul 2020 --- Looking ahead to the years after the COVID-19 outbreak, consumers are expected to show higher levels of interest in their immune health. This could open doors for more products with a specific focus on immune health rather than those with multiple health messages of which immunity is simply one of many.

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Hitting the sweet spot with lactases: Enabling health benefits without compromise

01 Jul 2020 --- DuPont’s new lactase enzyme solutions answer the growing consumer demand for dairy products that are lactose-free, as well as offering a more desirable nutritional profile in terms of sugar and fiber content. Bonlacta is DuPont’s latest North American enzyme, while flagship lactase Nurica launched in Europe at the end of 2019. Introducing this webinar, Lu Ann Williams, Director of Insights and Innovation at Innova Market Insights, also shares how the market researcher’s Top Ten Trends for 2020 are impacting themes around reformulation in innovation.

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Top Flavor Trends for 2020

21 May 2020 --- Flavors are more than ever at the center of new product innovation as ethnic flavors continue to expand globally. Meanwhile, storytelling is key to engaging with consumers. Health is top-of-mind for consumers while wellness flavors such as botanicals continue to thrive. At the same time, indulgence remains a key aspect that is reflected through the rise of brown flavors, combinations of flavor and texture, and the revival of all-time favorites. Hybrid NPD and a focus on the taste buds with combinations of spicy, salty, and sour flavors are driving experimentation and rich experiences. In this webinar, Lu Ann Williams, Director of Insights & Innovation highlights the top flavor innovations of today.This is the summary version of the Top Flavor Trends for 2020 webinar. For the full version, please reach out to us at contact@innovami.com.




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