The heart health market is expanding beyond traditional consumer groups facing higher cardiovascular disease risks, such as older adults or people with obesity. As a result, industry experts highlight an increased focus on preventative health, exploring natural ingredients and vitamin-based supplements. Innova Market Insights data also indicates an increasing consumer awareness and demand for products that support cardiovascular health, revealing a 7% average annual growth in supplement launches with heart or blood pressure claims from 2020 to 2024.
