PlantFuel Life reveals list of ingredient suppliers for “new frontier” of supplements

04 May 2021 --- Canada-based PlantFuel Life has landed a series of supplier agreements with leading ingredient manufacturers prior to the company’s launch later this year. Kerry and Prinova Group are two of the eight suppliers announced.

Targeted at athletes, PlantFuel Life is looking to be the “world’s first” plant-based dietary supplement company for professional sports nutrition.

The company’s founder, Brad Pyatt, is a former National Football League (NFL) athlete and “nutrition industry veteran.” 

“My mission was simple: to create a new frontier in plant-based supplement initiatives by expanding the current landscape with ingredient technologies. We are only using the latest, greatest innovations for our wellness platform,” he says. 

“Our team of leading physicians and formulators has worked for years to bridge the gap between traditional sports nutrition and plant-based ingredients. Until now, no plant-based products could match what the sports nutrition category was doing.” 

PlantFuel Life’s line of plant-based sports nutrition supplements aims to solve this dilemma, says Pyatt, and “finally give athletes and consumers effective plant-based sports nutrition products to maximize peak performance.”

Ingredient partners 
Kerry’s Wellmune natural yeast product, a beta-glucan clinically proven to help strengthen the immune system, has been confirmed as a PlantFuel Ingredient. Prinova Group’s Smooth Protein, a plant-based protein blend of pea, mung and chia seed, is also announced. 

Another key supplier is Zenith Innovations’ 3DPump-Breakthrough. It is a patented, vegan-compliant, human performance, triad ingredient blend that supports exercise performance, hydration, blood flow and recovery. The mix contains fermented L-Citrulline, active glycerol and Phyllanthus emblica/Amla extract.

PlantFuel has reportedly scaled brands to over US$200 million in sales.Compound Solutions has four ingredients pegged for the line up: 

• Amino9: A vegan-fermented leucine-enhanced blend of the nine essential amino acids. Designed to help bodybuilders and athletes gain muscle mass.
• Clean Cream: A line of heart-healthy, clean-label creamers with a high oil concentration.
• Dynamine: A methylliberine (purine alkaloid found in the kucha tea leaf) giving rapid-onset energy and focus that increases perceived energy, alertness, productivity and motivation to perform mental tasks without elevating heart rate or blood pressure.
• PeakO2: An organic combination of six apoptogenic, Ayurvedic mushroom strains – Cordyceps, Reishi, King Trumpet, Shiitake, Lion’s Mane and Turkey Tail – to help improve oxygen utilization and work capacity while decreasing excess lactate accumulation.

VDF Futureceuticals has three of its ingredients listed: 

• S7: A blend of seven plant-based ingredients shown to increase nitric oxide, which acts as a vasodilator, signaling the blood vessels to relax, thus increasing blood flow. This aids an athlete by delivering more oxygen, fuel and other key nutrients to exercising muscles during workouts.
• Spectra: A plant-based, low-dose formula with 29 fruits, vegetables, and herbs shown to inhibit free radical production and optimize cellular metabolic activity. 
• VitaCherry Sport: Phytonutrients from the whole US-grown Montmorency tart cherries boost antioxidant power and promote inflammatory responses in connection with the exercise to aid muscle recovery. 

Carnoco’s BetaPrime is also included. The beta-alanine priming ingredient helps to reduce the tingles/paresthesia of beta-alanine, thereby improving tolerance. This ingredient also helps to improve hydration, decrease soreness, and improve muscular endurance and total volume work capacity.

Canada hits booming plant-based space
The ingredient partnership announcements follow an investment by Eat Beyond Global Holdings, an active investor in the alternative protein sector.

Eat Beyond bought US$50,000 of shares in Sire Biosciences, a Canadian company that acquired PlantFuel. 

Innova Market Insights reports that plant-based sports nutrition experienced an average annual growth of 53 percent globally between 2015 and 2019. 

Edited

By Louis Gore-Langton