Omniactive to Introduce Highly Bioavailable Turmeric Extract
30 Apr 2014 --- Following the successful US launch of its latest ingredient innovation, OmniActive Health Technologies is set to officially introduce CurcuWIN Turmeric Extract (20% curcuminoids) to the European market at this year’s Vitafoods, taking place in Geneva, Switzerland (6-8 May).
In a well-controlled human clinical trial comparing standard curcumin and several commercial curcumin products with enhanced bioavailability, CurcuWIN significantly increased serum curcuminoid levels 46 times over standard. CurcuWIN provides highly bioavailable curcuminoids in the ratio in which they are naturally found in turmeric.
The study, Comparative Absorption of Curcumin Formulations, which was conducted by the University of Tampa in collaboration with Increnovo LLC and published by Nutrition Journal on January 24, 2014, showed that CurcuWIN not only significantly increased the relative absorption of total curcuminoids 46 times over standard curcumin, but CurcuWIN was also shown to be significantly more bioavailable than other enhanced curcumin formulations based on AUC of total curcuminoids.
“The popularity and demand for curcumin shows great promise in Europe as interest in this powerful antioxidant continues to grow globally,” says Lynda Doyle, VP Global Marketing, OmniActive Health Technologies. “But curcumin has poor bioavailability at best and requires extremely large doses, limiting its market opportunities. After thorough research and a long-time understanding of turmeric and curcuminoids, OmniActive developed a breakthrough solution that clearly demonstrates superior bioavailability of curcuminoids to help manufacturers successfully enter this market.”
OmniActive utilized their patented UltraSOL Dry Nutrient System Technology, a molecular dispersion process that enhances the solubility and bioavailability of lipophilic compounds to develop CurcuWIN. In addition to increased bioavailability, CurcuWIN is also highly dispersible in water, and provides unique opportunities for manufacturers to expand their applications beyond tablets and capsules, for example in beverage powders.
OmniActive’s innovative technology, commitment to research and market development and long history in turmeric positions CurcuWIN strongly within the market. Moreover, CurcuWIN allows manufacturers and marketers to differentiate their products in the ever-growing, competitive curcumin market.
