Montego Pet Nutrition brings African Innovation to the Netherlands with Karoo Wild and Bags o’ Wags treats

South Africa’s Montego Pet Nutrition is expanding into Europe with the introduction of its Karoo Wild and Bags o’ Wags treat ranges to the Netherlands — a market where discerning dog owners are increasingly seeking premium, natural, and nutrient-rich snacks.

At a time when “pet parents” increasingly demand transparency, alternative proteins, and functional nutrition for their canine companions, Montego says its Karoo Wild stands out as a premium, innovative range.

“Europe is home to some of the most passionate pet owners in the world, and we are delighted to bring Montego’s treats to families in the Netherlands,” says Johan van Jaarsveld, the company’s managing director. “Karoo Wild and Bags O’ Wags are a strong representation of our company ethos — combining innovation, quality, and care in every product.”

African antelope treats

Made with African antelope — a rare protein source in European pet retail — the treats are designed for dogs with dietary sensitivities. They’re grain- and gluten-free, and artificial additive-free. Moreover, the company says the offerings are enriched with ingredients like whole egg powder and sweet potato for added nutrition.

Herbs such as rosemary, oregano, and thyme boost the flavor and deliver antioxidant support. The company says the result is soft, chewy morsels that balance rich taste with high protein and low fat, while supplying essential nutrients like iron, amino acids, and B vitamins.

“We’re excited to introduce our uniquely South African offering to even more pet parents across the world. This is more than an expansion; it’s about sharing our passion for pets on a global scale. We look forward to building strong relationships with local partners and, most importantly, to seeing more pets enjoy the wholesome goodness of Montego.”

Formulations for sensitive dogs

Additionally, the company says that for everyday indulgence, Bags o’ Wags offers a versatile line of treats crafted for training, rewarding, or simply spoiling pets between meals. Produced in Montego’s state-of-the-art South African facility, these treats come in a range of shapes, sizes, and flavors — all designed to complement a complete and balanced diet.

Furthermore, the company says that the two ranges give retailers the flexibility to appeal to a wide range of consumers — from the budget-conscious to the boutique shopper.

In other pet nutrition news, Spirited Paw recently unveiled a supplement to protect pets’ skin from irritants, PawCo introduced an AI-developed functional dog biscuit, Plentum revealed its microbiome-focused dog health supplement, and ADM’s Priome Oral Care was shown to boost dogs’ oral microbiome health.