Kaneka Nutrients Europe spotlights ubiquinol for long-term brain health
As interest in brain health surges across all age groups, the spotlight is shifting toward natural, long-term solutions for cognitive performance. Experts point out that today’s consumers, from busy millennials to aging adults, are proactively seeking supplements to sharpen mental focus and preserve cognitive function.
At the same time, Innova Market Insights’ data suggests that healthy aging is becoming a key focus for consumers, with one in three worldwide prioritizing it for their physical well-being. In 2024, Europe leads in new product launches, highlighting brain health, making up 39% of such releases. Energy, stamina, and sleep-related claims are also growing.
Amid this growing demand, Kaneka Nutrients Europe reveals that science-backed ingredients like ubiquinol are emerging as powerful allies in the quest to maintain mental acuity and resilience over time. Nutrition Insights sits down with the company’s general manager, Filip Van hulle, to learn more about the ingredient and its brain-health benefits.
“Cognitive performance is a pillar of overall well being and we’re seeing more consumers beginning to recognise this,” Van hulle states. “With aging populations on the rise and younger generations — particularly millennials — navigating stressful and fast-paced lifestyles, more people are seeking nutritional supplements to support their mental acuity.”
He points out that though interest is rising, less than half of consumers say they are satisfied with their current cognitive health — highlighting a major opportunity and an urgent need for effective, long-term solutions in this space.
Brain health trends
Van hulle adds that, along with this trend, there is a growing shift toward proactive, long-term strategies for cognitive health, particularly through natural solutions such as dietary supplementation.
He says that products and ingredients that offer cognitive support are increasingly seen not just as a concern of older age but as a key component of healthy aging. Moreover, he notes that early intervention — starting in midlife — has been proven to help preserve mental sharpness over time.
“One ingredient that shows huge promise in supporting cognitive health is ubiquinol — the biologically active form of coenzyme Q10 (CoQ10), Van hulle explains. “Backed by more than 90 clinical studies, there’s growing evidence that Kaneka Ubiquinol could be a cornerstone nutrient for cognitive health, supporting both energy production and cellular protection.”
Ubiquinol’s proven health effects
Ubiquinol serves a dual function by enhancing the production of adenosine triphosphate — the body’s primary energy source — while protecting mitochondria from oxidative damage. Additionally, it promotes mitochondrial biogenesis, supporting cellular vitality in high-energy organs such as the brain.
“Moreover, as natural levels of ubiquinol decline with age, ubiquinol supplementation can help restore optimal plasma levels, contributing to improved cognitive performance, memory, and concentration,” Van hulle concludes.
“Kaneka Ubiquinol — which is obtained through fermentation, bioidentical and biologically active — is well-suited for long-term use, making it a safe and reliable choice for consumers seeking lifelong cognitive support. By delivering energy and protection where the brain needs it most — at the cellular level — Kaneka Ubiquinol can help consumers fully charge their minds now and in the future.”
