23 Nov 2022 --- Flavor and ingredient innovator IFF has announced its intent to rapidly move into the personalized nutrition sector via a newly formed strategic partnership with UK-based Salus Optima, a company specializing in tech solutions to individual wellness. Together, they will launch a nutrition platform capable of delivering personalized brand offerings to the customer. IFF hopes its vast portfolio of health-enhancing ingredients will synergize well with Salus Optima’s technology.