24 Nov 2022 --- Bioavailability equals convenience – the more easily a nutrient can be absorbed, the easier consumers can fit those products into their busy lifestyles while still meeting their supplement needs. NutritionInsight speaks with industry experts from Pharmako Biotechnologies and Lonza Capsules & Health Ingredients about the trends and innovations driving advancements in the bioavailability space. According to the two companies, today’s consumers are looking for science-backed products in accessible formats. Additionally, they are looking at clean-label ingredients, the quality of the raw materials used and the manufacturing processes. They are also increasingly seeking convenient formats such as sachet sticks, gummies and easy-to-take capsules.
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