Holland & Barret eyes vitamins for superfood-infused skincare line

04 Jul 2022 --- Holland & Barrett has launched a superfood-infused skincare line, Pip & Pod, designed to naturally nourish the skin using high-concentration superfood components that are also ethically sourced.

The “five-a-day for your face” series includes every step of a daily skin care regimen and offers 11 products including scrubs, cleansers, glow drops, serums, masks and face mists.

Each of the 11 products makes use of superfoods like the Kakadu Plum, which is regarded as the world’s highest natural source of vitamin C. 

In addition, cucumber, mint and kale extract blends provide a naturally abundant vitamin C and E composition to hydrate and shield skin. Kiwi offers a dose of complexion-improving vitamin C, while blueberry extract, a natural source of antioxidants, leaves the skin feeling fresh and bright.

Some products include seeds from kiwi and raspberries that would otherwise be wasted.Bursting with benefits
Pip & Pod was created with the more environmentally concerned younger consumer in mind. It is vegan, cruelty-free and packaged in recyclable materials. Some products also include seeds from kiwi and raspberries that would otherwise be wasted.

“Usually, fruits or vegetables that have an impressive nutritional profile – superfoods –  are usually chock full of natural ingredients which benefit the skin. But they also provide benefits when applied topically too,” the company notes.

All of the Pip & Pod superfood products contain a form of vitamin, mineral, fatty acid and antioxidant, “which are well known in the beauty industry to enrich, protect and nourish the skin.”

Laura Moore, senior beauty manager at Holland & Barrett says that the range is their “most colorful and vibrant range so far.” 

“Adding Pip & Pod to our growing conscious beauty range, Pip & Pod helps us reach younger eco-conscious customers with superfoods-packed skin care products that care for their skin.”

Utilizing ingredient potential
The launch marks 20 years since Holland & Barrett had natural and sustainable beauty products available on its shelves after the company was the first high-street retailer to ban wet wipes, single-sheet facemasks and microbeads.

More recently, it became the first major retailer in the UK to make its entire suncare range reef-safe by adding Oxybenzone and Octinoxate to its list of banned ingredients. 

Ingredients such as vitamin C are seen as “classic” inclusions for skincare products across the industry. Laboratoire PYC last year unveiled its clean label supplement with a collagen and vitamin C formula, amid growing consumer demands for functional ingredients. 

Edited by Mieke Meintjes