05 Jul 2022 --- Kellogg’s UK has lost a battle against a new national health policy that bans the promotion of sugary cereals, such as through “buy one, get one free” deals. The company – whose brands include Corn Flakes, Coco Pops, Special K and Frosties – argues against the government’s decision to categorize its cereals as “less healthy” because it did not take into account the milk usually added to breakfast cereals.