23 Apr 2024 --- At the upcoming nutraceutical trade show, Vitafoods Europe (May 14–16), Givaudan will showcase its botanicals with proven benefits and superior taste in various functional foods, such as instant drinks and gummies. These solutions address the growing demand for immune support, urinary tract health, cognition, relaxation, energy and gut health. “The nutra market is in the midst of a revolution, with a growing number of consumers seeking great-tasting food supplements supported by scientific research. Achieving a balance between efficacy and palatability is crucial,” says Amandine de Santi, ingredients portfolio director of taste and well-being Europe at Givaudan.
