10 Apr 2024 --- As demand for botanicals continues to increase and suppliers face cost and supply chain issues, the American Botanical Council (ABC) warns that the continued availability of adulterated and fraudulent botanical materials remains one of the biggest challenges in the industry. Meanwhile, companies bring new botanical materials to the market with improved bioavailability and efficacy. The organization aims to promote the safe and effective use of herbs and medicinal plants by educating the public through science-based and traditional information.
