Gee Lawson and Global Calcium Form Strategic Partnership
Over 40 products that include Gluconate, Citrate, LActate, Orotate, Pidolate, Levulinate, Lactobionate, Saccharate, Malates & Aspartates will be available from Gee Lawson with applications in Beverages, Cereals, Baby Foods, Bakery Products, Dairy Products, Confectionery and Staple Foods.
01/06/09 Gee Lawson Europe’s leading distributor of ingredients to the food and nutraceutical sectors has entered into a strategic partnership with world leader Global Calcium to bring a full range of calcium compounds and minerals to the UK market.
Over 40 products that include Gluconate, Citrate, LActate, Orotate, Pidolate, Levulinate, Lactobionate, Saccharate, Malates & Aspartates will be available from Gee Lawson with applications in Beverages, Cereals, Baby Foods, Bakery Products, Dairy Products, Confectionery and Staple Foods.
A Global Calcium spokesperson commented, “We see a huge demand in UK for the mineral supplementation & food fortification applications and have been looking for a distribution partner with a likeminded approach. Having found this in Gee Lawson we are pleased to work with an organisation which has been in this market for more than half a century. We are sure that our association with them would allow consumers in the UK & all over the world to benefit by the use of high quality range of products from Global Calcium.“
The size of the market is difficult to gauge said Jonathan Shorts, Managing Director of Gee Lawson, but we all know that a balanced diet is essential for a healthy life. Fortification of our daily foods with vitamins, minerals, amino acids and essential herbs is the simplest way to meet the needs for convenience products with the necessary fortification for an improved quality of life.
“The partnership is an extremely exciting opportunity for Gee Lawson to support our existing customers for their mineral requirements which will meet all regulation and legislation criteria” says Jonathan Shorts.
“This partnership will allow us to investigate new areas which we currently do not service as we do in the Vitamin Supplement market including the beverage, pharma and food areas. The international reputation that comes with Global Calcium is one of the best I have come across. The support and back up is first class. Whilst we appreciate there is much work to do, we know we have the right partner to succeed”
Currently Gee Lawson provides a one-stop-shop for more than 300 products. These range from well-known trademarked items to generic and speciality materials including enzymes and amino acids, herbal oils and extracts, probiotics and chelated materials, marine products and many more.
