Cargill Plant Sterols Launched in Cardio Chew Format

Backed by a U.S. Food and Drug Administration (FDA) health clai and significant scientific research demonstrating their effectiveness at lowering cholesterol, plant sterols are capturing the attention of more and more healthcare professionals who are promoting their use to their patients and clients.

02/06/09 On-the-go convenience has arrived for Americans seeking a way to help lower their LDL cholesterol. Cargill’s CoroWise Naturally Sourced Cholesterol Reducer brand of plant sterols is now available in individually-wrapped Cardio Chews. Now adults who enjoy over-the-counter Cardio Chews twice daily with meals, and follow a healthy diet of foods low in saturated fat and cholesterol, may see their cholesterol numbers start to drop in as little as four weeks.
 
Available in both cherry and chocolate flavors, Cardio Chews are sugar free and contain just 30 calories and 0.4g plant sterols per single chew serving. They are available nationwide in a 28-chew package, which is a two-week supply. Cardio Chews are initially available at ShopKo and online at Drugstore.com, Walgreens.com, Walmart.com, Target.com, Samsclub.com, Meijer.com, and Amazon.com
 
Backed by a U.S. Food and Drug Administration (FDA) health clai and significant scientific research demonstrating their effectiveness at lowering cholesterol, plant sterols are capturing the attention of more and more healthcare professionals who are promoting their use to their patients and clients.
 
Plant sterols are found naturally in fruits, vegetables, breads and other whole grain products, and most vegetable oils. However, most people, including vegetarians, find it difficult to consume sufficient amounts of plant sterols in these foods daily to have a cholesterol-lowering effect.
 
The combination of CoroWise plant sterols with the on-the-go convenience of individually-wrapped chews, makes it easier than ever for Americans to be proactive in the fight against heart disease, the nation’s number one killer.

"Cardio Chews join a rapidly growing list of commonly consumed products that now contain CoroWise plant sterols," said Pam Stauffer, global marketing programs & communications manager, Cargill Health & Nutrition. "We look forward to promoting this exciting new product through our brand support outreach programs that reach both consumers and healthcare professionals."
 
www.corowise.com