Frutarom Oral Probiotic Product Finding Market Applications

Innova Market Insights tracked 691 new products globally (September 2009 – August 2010) featuring an “oral health” positioning, compared to 483 in the previous 12 months. The launches were predominantly reported in the chewing gum sector.

7 Dec 2010 --- Frutarom USA Inc. celebrates two years of success with BLIS K12 - the world’s first probiotic for oral health. While many probiotic ingredients focus on digestive health benefits, BLIS K12 is claimed to protect the body’s immune system by providing an innovative natural defense against bacterial imbalance in the mouth and fighting the bacteria that cause sore throats, ear infections, colds and bad breath. BLIS K12 can be found in a wide range of products designed to protect the immune system and promote fresh breath and is currently retailed widely throughout North America.

BLIS K12 is supported by extensive research and peer-reviewed papers reaching back more than 30 years. This product was designed specifically to protect the entire oral cavity and is clinically shown to reduce the incidence of sore throats while boosting the immune system. Ideal applications for BLIS K12 are products that provide prolonged contact with the mouth - chewable tablets, lozenges, fast-melt tablets, chewing gum, stick packs and powders. Benefits can be also delivered via functional foods such as yogurt and ice cream.

Providing innovation in the rapidly-growing oral and immune health categories has been a major key to the success of BLIS K12. “After a successful launch just two years ago BLIS K12 is already available through most retail channels, including mass market, health retail, online and via healthcare professionals,” notes Laurent Leduc, Vice President Health Frutarom Americas.

Innova Market Insights tracked 691 new products globally (September 2009 – August 2010) featuring an “oral health” positioning, compared to 483 in the previous 12 months. The launches were predominantly reported in the chewing gum sector. As a singular category immunity continues with impressive growth in terms of product launch activity, with 951 new product launches from September 2009 to August 2010 compared to 773 globally in the previous 12 months. Immune health continues as a category leader in supplements, growing robustly at 7-8%, according to Nutrition Business Journal. Internationally, probiotic supplement sales reached $1.2 billion in 2007 and are expected to top $1.7 billion in 2013.

A recent successful launch containing BLIS K12 is BioGuard from the San Diego-based Imagenetix, This pleasant-tasting chewable tablet, is designed to dissolve easily in the mouth and provides probiotic defense for the ears, nose and throat. BioGuard is currently available at Costco, Rite Aid, and in other mass retailers. Imagenetix has provided extensive support for this launch in Costco stores with both national TV and online marketing campaigns.

“It is worth noting that BLIS K12 has been rigorously tested and is safe and effective for both children and adults,” states Leduc. “For long-term protection, BLIS K12 should be taken daily, just as you would take a multivitamin.” Consumers may also consider using a product containing BLIS K12 if they have recently taken antibiotics, to assist the body in maintaining a healthy balance or before and during air travel. Consistent with its focus on innovation and science, Frutarom is committed to supporting consumer education on oral probiotics and the outstanding health benefits of BLIS K12 with the new website www.blisk12.com, positioning BLIS K12 as the “Gateway to your Body’s Health” and providing product information from Frutarom’s health and science teams.