Cognitive Health: Standout Trend at Vitafoods 2017

16 May 2017 --- Products aimed at improving brain health and cognitive functions played a starring role at Vitafoods Europe last week. According to data provided by Innova Market Insights, brain health launches are predominantly being found in the supplements category. From 2012 to 2016, the number increased by 20% in Europe, accounting for 21% of supplements launches in 2016. The number of food launches with a brain health claim remains limited, however, with a relatively modest growth of +5% from 2015 to 2016.

Go Green
Go Green launched Brain Booster with Cognizin, which it described as a “brain activator.” Cognizin is a branded form of Citicoline, a natural substance found in every cell of the body and vital to brain health. It has protective and neuro-regenerative properties, stimulates the production of phospholipids, which are essential for neuronal membranes, and assists in brain regeneration. The products aims to enhance focus and concentration and support healthy memory function.

Akay USA
Akay USA LLC launched, a "new generation" bioavailable curcumin with enhanced "free" curcuminoids absorption (45.5-fold), tissue distribution, blood-brain-barrier permeability and enhanced efficacy supported by peer-reviewed publications and clinical trials on heart, liver and brain health. Sustained-release CurQfen (natural, non-GMO, allergen-free, Halal & Kosher) is free from color issues and food grade, the company reported.

Balchem
Balchem introduced Albion I76 OxyEnergy. OxyEnergy uses ferrochel, a patented iron bisglycinate chelated form with improved bioavailability (four times more bioavailable than ferrous sulphate) for efficient support of red blood cell and hemoglobin production, oxygen transport, enhanced cognitive function and reduction of fatigue.

Trace Minerals Research
Trace Minerals Research launched FMB (Feed My Brain), an exclusively formulated dietary supplement developed by Dr. Alexander Schauss, PhD, based on nearly 40 years of research.

Labialfarma Group
Labialfarma Group introduced Bright Mind - DHA + Citicoline (Cognizin). According to the company, DHA contributes to the maintenance of normal brain function. Research shows that DHA actuate synergistically with Citicoline (Cognizin), which makes the product more efficient regarding mental performance. Bright Mind comes in an innovative easy to use presentation that combines an ampoule and a capsule – FUSiONPACK.

Domaco
Domaco Dr. med. Aufdermaur AG showcased its Brain Power dextrose tablet. This melting dextrose tablet with a two-in-one yoghurt-orange flavoring supports a normal cognitive development in children from the age of 4.

Catalent Consumer Health
Catalent introduced its new Omega-3 EasyBurst Chewables, a daily intake of 4 chewables deliver 440mg omega 3 (320mg DHA) to support brain, eye and heart health. The easy to chew EasyBurst offers high efficacy, convenient dosage plus excellent taste and odor masking.

Algalif
Algalif introduced Astalíf Astaxanthin, a powerful natural antioxidant with multiple health benefits and a solid scientific foundation, extracted from Haematococcus pluvialis microalgae. Manufactured at Algalif’s cGMP-compliant facility in Iceland, Astalíf is a specialty ingredient for nutraceuticals with applications in brain health, eye health, healthy aging, cardiovascular health, muscle endurance/recovery and skin health.

by Lucy Gunn