19 Dec 2023 --- US-based researchers suggest that changing food labels from “vegan” or “plant-based” to “healthy” or “sustainable” may encourage people to eat more meals without dairy and meat. They note that the word “vegan” has negative connotations, but people are increasingly concerned about eating healthy and environmentally friendly food. In an online study, US citizens were twice as likely to choose a gourmet gift basket without meat or dairy if it was labeled as “healthy” or “sustainable” than if the products were labeled as “vegan” or “plant-based.”
