Cargill Relaunches Sweekar with High Oleic Sunflower Oil Blend

Sweekar is a well-established and trusted edible oil brand associated with health, nutrition and goodness. Sweekar with high oleic sunflower oil offers consumers the same great taste with added health benefits.

25 May 2012 --- Cargill has re-launched Sweekar containing High Oleic SUNflower oil, also referred to as HOSUN. The new Sweekar is a unique blend of 20 percent HOSUN and 80 percent sunflower oil. HOSUN is produced from sunflower seeds that contain more than three times the amount of MUFA (Mono Unsaturated Fatty Acids) as compared to regular sunflower oil. HOSUN also contains higher MUFA than olive oil. MUFA is good fat and is a healthy alternative to saturated fats: it improves blood lipid profile and so diets with healthy amounts of MUFA have a host of amazing health benefits. Besides, HOSUN has a very neutral taste and provides excellent stability.

Sweekar is a well-established and trusted edible oil brand associated with health, nutrition and goodness. Sweekar with high oleic sunflower oil offers consumers the same great taste with added health benefits. For us, this was the logical next step after we acquired the brand last year. We are passionate about bringing innovation to the market that benefits our consumers and builds on Cargill’s commitment to quality, food safety and distinctive value,” said Siraj Chaudhry, Chairman, Cargill India and Head of Cargill Foods India (CFI).   

Ghar Ka Restaurant’ is Sweekar’s brand commitment based on deep consumer insights. The commitment recognizes the need and aspiration of a core segment amongst regular homemakers and seeks to empower them with the means to healthy and tastier cooking with the same taste and flavor as that of a restaurant through HOSUN and celebrity chef Sanjeev Kapoor’s secret recipes.

Sanjeev Kapoor has prepared exciting recipes for Cargill, 12 of which will be released every month. ``I am pleased to partner with Cargill in this pioneering initiative that also gives me an opportunity to reach out to women who want to experiment with and prepare new cuisines. By using Sweekar, homemakers can cook restaurant-like food at home and win their family’s appreciation,” Kapoor says.

Sweekar is now available across India in an all new premium packaging. Featuring a new shrink-wrapped box pack, it is tamper-proof, non-messy and minimizes spillage. Each pack contains a fully transparent pouch of Sweekar HOSUN blend and an exclusive recipe from Sanjeev Kapoor.