Brain Health Supplement Addressing Cognitive Decline

07/11/07 Nutrition 21, Inc., a leading developer and marketer of chromium-based and omega-3 fish oil-based nutritional supplements, has announced the availability of a new nutritional supplement, Core4Life Advanced Memory Formula. The supplement contains a unique combination of chromium picolinate, phosphatidylserine (PS) and DHA, ingredients that all play an important role in helping improve memory and maintain brain health.

Forgetfulness increases with age and U.S. Baby Boomers – 78 million strong – rate cognitive function decline as a top concern (along with having enough money for retirement) . As the brain ages, brain cells dry out and shrink, connections between nerve cells slow and blood circulation and nutrient flow to the brain decrease – all of which can affect cognition. Recent research has also linked impaired glucose metabolism or insulin resistance in the brain to dementia and Alzheimer’s disease , .  Core4Life Advanced Memory Formula contains the nutrients PS and DHA to help lubricate and increase communication between brain cells and chromium picolinate to increase glucose metabolism, which allows glucose – the brain’s main “fuel” – to be processed more efficiently. 

“Improved memory, mind and brain function are among the highest-rated end benefits that consumers seek in health products. This is especially true for millions of Baby Boomers who are living significantly longer and beginning to experience the inevitable onset of cognitive decline that comes naturally with age,” said Paul Intlekofer, President and CEO of Nutrition 21. “With Core4Life Advanced Memory Formula, we have identified an unmet need in the retail marketplace which is supported by emerging research.  As with all of our products, we’ve taken a scientific approach to the development of Core4Life Advanced Memory Formula by combining nutrients that are essential to improving and maintaining brain health.”