Black Girl Vitamins (BGV) has launched a campaign for Black women in honor of Juneteenth, a US commemoration of the abolition of slavery and the end of the US Civil War. The “Nourishing Our Roots” campaign urges Black women to reflect on their heritage and prioritize wellness. The brand has placed its Collagen Powder and Once a Day Vitamin on sale, and they are available in limited-edition packaging, which includes commemorative pins, satin bonnets, pill cases, and unique Juneteenth postcards.